Consumer behavior transforms during the festive season, with brands across each category experiencing its own unique shift.
Wondering what this means for you? Our report deep dives into consumer buying habits and inlicinations, answering key questions such as:
What sparks action among Indians?
Spotlight on budgets, top activities, and preferences
What defines Indian festive shoppers?
Characteristic traits of India’s festive season shoppers
How does the season look across industries?
Deep consumer insights across five key industries
How can your brand win?
Exclusive industry-specific strategies for festive marketing
