AI Shopping Trends: What to Expect in 2025
In a world of infinite scrolls and endless options, the ability to recommend the right product at the right moment is no longer a nice-to-have—it’s mission critical. And no tool does it better than AI-driven product recommendations.
AI recommendation engines don’t just show “related items”—they analyze your behavior, intent, and context to deliver personalized, real-time suggestions that boost conversion, average order value (AOV), and customer retention.
At Glance AI, our lock screen shopping journeys are powered by recommendation algorithms that respond to what users swipe, save, ignore, or share. We’re not just recommending outfits—we’re curating commerce experiences that feel intuitive, timely, and personal.
This guide explores how AI-powered recommendation engines work, the models that drive them, benefits across industries, real-world examples (including Indian use cases), and best practices for 2025-readiness.
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AI-driven recommendations are transforming ecommerce and retail—from helping users discover relevant products faster to driving measurable business outcomes like CTR, AOV, and repeat engagement.
Unlike static “you might also like” widgets, AI product recommendation engines personalize results based on real-time behavior, contextual data, and predictive intent. This makes the experience feel uniquely tailored—even if no explicit user preferences are shared.
At the core of these systems are machine learning models trained to detect what matters most to each user and when.
Modern AI recommendation systems analyze a combination of:
This multi-layered data stack enables context-aware personalization—not just for individuals, but for micro-segments like “Gen Z shoppers in Pune looking for ethnicwear under ₹1500.”
On the Glance AI lock screen:
This feedback loop improves with every session, allowing Glance AI to predict user mood, taste evolution, and product fit more precisely than ever.
Learn more: Glance AI Product Recommendations
Model Type | How It Works | Example Use Case |
Collaborative Filtering | Learns from behavior of similar users | “Users who bought this also bought…” |
Content-Based Filtering | Recommends based on product similarity | Recommending kurtas with similar prints |
Hybrid Models | Combines multiple algorithms for deeper insight | Glance AI lookbooks + avatar preferences |
Contextual Bandits | Uses real-time context to adjust recommendations | Surface rainwear during monsoon in Mumbai |
AI personalization in product recommendations adapts in real-time—mapping intent, not just history—and making every user journey feel naturally curated.
AI-powered recommendation engines don’t just make shopping easier—they unlock tangible business results across revenue, engagement, and customer satisfaction.
Here’s how AI-driven recommendations improve both user experience and retailer performance:
AI systems suggest products when users are most likely to buy—based on time of day, past engagement, and even scroll fatigue. This creates a more responsive funnel.
Result:
Retailers typically see 15–30% higher conversion rates with AI recommendations compared to static or manually curated widgets.
See how Glance AI drives contextual recommendations on mobile lock screens, increasing impulse discovery moments.
By identifying what pairs well or frequently gets bought together, AI enables intelligent upselling and bundling.
Examples:
Result:
AOV typically increases by 20–40% when smart recommendation systems are deployed site-wide.
AI learns over time—retaining past interactions, preferences, and rejection signals. This persistent personalization makes repeat visits feel smarter, not repetitive.
With Glance AI, user avatars and styling preferences help recreate a memory-driven shopping journey even across multiple devices or app relaunches.
Contextual product recommendations keep users exploring longer. Instead of dead ends, AI nudges them toward visually or emotionally aligned products.
Result:
Retailers report up to 2x increase in average session time and significant reductions in drop-offs on product listing pages.
AI adapts to micro-moments:
Glance AI captures these nuances on the lock screen and across the product feed, making recommendations live, adaptive, and hyper-relevant.
Related: How Glance AI Enhances User Engagement
AI product recommendations offer more than personalization—they deliver performance across the full shopping funnel, from discovery to loyalty.
While AI-powered recommendations are most associated with e-commerce, their impact extends across multiple industries. From fashion to fintech, the ability to personalize at scale is reshaping how brands engage, convert, and retain users.
Let’s explore how different sectors are using AI recommendation engines.
Use Case: Dynamic outfit curation, size-personalized suggestions, seasonal trend adaptation
Glance AI Example: Lock screen lookbooks that refresh daily based on user behavior and avatar traits like body type or style affinity.
Indian Brands:
Explore: Glance AI Personalized Shopping
Use Case: Accessory bundling, upgrade recommendations, cross-device suggestions
Example: Recommending power banks with smartphones, or styluses with tablets
Indian Brands:
Use Case: Skin tone–matched recommendations, routine-based suggestions, seasonal filters
AI in Action: Suggesting winter skincare essentials based on past purchases and current weather in the user’s city
Indian Brands:
Use Case: Smart reordering, perishables tracking, recipe-based bundles
Example: Suggesting items based on expiry timelines, or creating a meal kit from individual ingredients
Indian Brands:
Use Case: Personalized course paths, adaptive video feeds
AI Model: Learns user pace, preferences, and dropout triggers to improve suggestions
Examples:
Use Case: Tailored policy recommendations, investment nudges, cross-sell based on life stage
Example: AI suggesting travel insurance when a credit card is used to book flights
Indian FinTechs:
Whether it's fashion, grocery, or finance, AI product recommendations drive value wherever choices need context—turning browsing into intent and intent into action.
Building a recommendation engine is one thing—making it drive real impact requires thoughtful execution. Whether you're embedding AI into an e-commerce site, D2C app, or a lock-screen platform like Glance AI, success depends on strategy, not just algorithms.
Here are five proven best practices to ensure your AI recommendations deliver measurable outcomes:
AI models are only as good as the signals they receive. Prioritize:
Relying on a single model (e.g., only collaborative filtering) can limit flexibility.
Solution:
Adopt hybrid AI recommendation systems that blend:
Glance AI applies this hybrid approach to lookbooks, combining avatar input + real-time intent + visual match for high-relevance results.
Don’t limit AI recommendations to the product detail page (PDP). Surface them across:
Result: A consistent sense of personalization that increases time-on-site and lowers drop-offs.
AI recommendation models should evolve:
Example: Glance AI continuously refines styling recommendations using feedback from saves, shares, and non-engaged looks.
AI recommendations should feel helpful, not manipulative. Build trust by:
This enhances user agency and long-term engagement.
Effective AI product recommendation systems require clean data, multi-model strategy, cross-channel integration, and ongoing learning. That’s how platforms like Glance deliver recommendations that convert—and feel human.
AI-powered product recommendations are no longer just a feature—they’re the foundation of modern, intelligent shopping experiences.
Whether it’s boosting conversions, enhancing discovery, or curating real-time styling on a lock screen, AI recommendation engines transform data into intent and intent into action. At Glance AI, we don’t just suggest—we predict, personalize, and perform at the speed of interaction.
In a crowded digital marketplace, smart recommendations are your edge. When done right, they increase revenue, reduce friction, and turn passive browsers into loyal users.
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Glance AI Product Recommendations
They are personalized product suggestions generated using AI models that analyze user behavior, preferences, and contextual data in real time.
They use algorithms like collaborative filtering, content-based filtering, and hybrid models to predict what a user is most likely to click, save, or purchase.
Fashion, beauty, electronics, grocery, edtech, and fintech platforms all benefit—especially those with large catalogs and diverse user segments.
Glance AI curates product looks, avatar styling, and “shop similar” feeds based on swipe behavior, persona data, and location-specific trends.
Retailers see a 15–30% increase in conversions, 20–40% rise in AOV, and longer session durations when AI recommendations are integrated across the user journey.