The Power of Music in Indonesia and How Glance is Amplifying It

Music is more than just a form of entertainment in Indonesia; it’s a vital part of the cultural landscape. In fact, Indonesia is known for producing a diverse array of music genres—from pop to rock, dangdut to jazz. According to the Glance smart lock screen Trends Report Indonesia 2024, this musical passion is reflected in the digital habits of the Indonesian users. Between January and September 2024, music-related content on Glance’s smart lock screen recorded an impressive 2.4 billion glances and 50 million taps, underscoring the deep connection Indonesian users have with their music. This isn’t just about viewing music videos; it’s about a deeper engagement, where users can watch snippets of live performances, explore music trivia, or get sneak peeks of upcoming concerts—all directly from their lock screen. This ease of access has made Glance a key player in how Indonesians discover and interact with music in their daily lives.

The rise of music-related content on Glance is not just a trend—it’s a reflection of how deeply music is embedded in Indonesian culture. Users are tapping into exclusive content, watching videos, and interacting with their favorite artists more frequently through Glance’s smart lock screen. The platform has turned into a hub for discovering new music, connecting with musicians, and staying updated with the latest trends—all without unlocking their phones.

One of the standout examples of this engagement was the “Horror Rockestra” concert held in October 2024. As the exclusive lock screen partner, Glance offered Indonesian users VIP access to this unique event, where legendary rock stars reimagined their iconic hits with orchestral arrangements. The concert not only attracted millions of viewers on Glance but also provided a direct link between the artists and their audience, amplifying the experience beyond the physical concert hall. Within a month, the concert’s content on the smart lock screen generated over 18 million impressions, with over 381k users viewing the videos. This level of engagement shows how Glance is enhancing the music discovery experience, turning what could be a fleeting moment into a lasting digital memory.

Another key event in this quarter that highlighted the power of music on Glance was “The Piano Man Goes to Surabaya” in October 2024. As the Official Lock Screen Partner, Glance provided exclusive content from this charity concert, which aimed not just to entertain but to support local musicians across Indonesia. The concert featured Mr. Tony Wenas performing alongside top classical and jazz musicians, engaging over 500 guests and millions of users on Glance. The event attracted more than 4 million impressions within just two weeks, with an average viewing time of 23 seconds per video—indicating that viewers were deeply engaged with the content. This event wasn’t just a music concert; it was a meaningful connection between artists and fans, facilitated by Glance’s smart lock screen.

The Piano Man’s performance—spanning songs from Andrea Bocelli’s “The Prayer” to Queen’s “Love of My Life”—was not just a showcase of talent but a fundraiser to support musicians across 22 provinces in Indonesia. It was a testament to the platform’s role in bridging the gap between digital and real-world experiences, allowing users to feel connected to their musical heritage in a very personal way.

Mr. Tony Wenas said, “Glance is an incredible innovation. We’re living in an era that’s beyond digital, and the digital world will only continue to evolve in the future. This is something truly extraordinary, as it helps disseminate information about music and musical artists. One word for Glance: Amazing!” 

By providing access to music events, exclusive content, and behind-the-scenes footage directly to the users’ lock screens, Glance is amplifying the music scene in Indonesia. As the digital landscape continues to evolve, Glance remains committed to fostering connections between artists and their fans, creating a rich, engaging digital environment for music lovers across Indonesia.