Glance unveils its Indonesia First Strategy at its flagship event ‘Indonesia Unlocked’

Hopes to create multiple monetisation opportunities for local creators, brands and publishers in the country; will expand local team with a view to bring users the most ‘selalu happening’ content on smartphone lock screen

  • Glance is an AI-driven platform that enables content discovery on the lock screen of most major Android smartphones and currently has over 188 million active users across Asia
  • It plans to double its employee base in Indonesia this year and is collaborating with top Indonesian publishers and creators to bring users premium, locally relevant content on lock screen.
  • Glance’s event, which was attended by 28 speakers and 280 delegates, including advertisers, publishers, creators, and government officials is a testament to the platform’s commitment to forging deep partnerships that can drive localisation in Indonesia
  • The platform launched Glance LIVE, a Live streaming feature that enables creators to connect with thousands of viewers with real time, interactive content on lock screens

Jakarta, 23, February 2022: Glance, one of Southeast Asia’s largest lock screen content platforms, today announced that it will be expanding its local team apart from forging multiple collaborations with key Indonesian brands, publishers, and creators as part of its ‘Indonesia First’ strategy. This ongoing expansion is a reinforcement of Glance’s commitment to the Indonesian market and its intention of bringing the most premium, locally relevant content to Indonesian users.

As part of this effort, Glance has appointed Dalip Shahri as Director, Market Development, Indonesia. Based out of Jakarta, Shahri will help Glance to form strategic partnerships, local collaborations, influencer alliances, and more.  The company also said it plans to double its existing employee base in the country in 2022, with a focus on content creation. Glance recently raised $200 million in funding from telecom behemoth Jio Platforms (part of Reliance Industries) and aims to utilise this proposed investment to expand its international footprint.

After having launched its Indonesia operations in 2020, Glance tripled the size of its team here through 2021. Singapore headquartered Glance enables users to discover some of the best, most trending, ‘Selalu happening’ content on topics that interests them, across categories on the lock screen of smartphones. In addition to bringing users the best of internet content in a unique way, it also enables brands and publishers to connect with millions of users on the most used surface of the phone – the lock screen.

In accordance with its Indonesia First strategy, Glance, on Wednesday, hosted the first ‘Glance Indonesia Unlocked’ event to showcase the power of the lock screen as a platform for content to top Indonesian brands, publishers, creators, and government officials. It also unveiled powerful features like Live streaming for creators, especially gamers, in Indonesia. Glance LIVE has been seeing remarkable success in India with creators amassing thousands of concurrent viewers for their real time, interactive shows on lock screen.

Dr. H. Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy of the Republic of Indonesia, who was the guest of honour at the event said, “I really appreciate Glance, a unicorn based in India, for presenting an alternative content platform for users in Indonesia. As a lock screen platform in smartphones, millions of users in Indonesia now can see premium, child friendly, informative, and credible without the need to open a lot of applications. Just turn it on and let’s explore Glance Indonesia!”

Over the last few quarters, Glance has already partnered with top publishers including Mongabay, The Conversation, Vice Indonesia, Liputan6, AsianParent.com and Rasamasa, IDN Media, DW TV, Musica Studios. Recently, it also partnered with Collab Asia, a top creator management firm. Collab Asia is expected to help Glance to onboard some of Indonesia’s most loved creators, to make Indonesia specific content.  

Said Piyush Shah, Co-founder, InMobi Group and President & COO, Glance, “Indonesia is one of our largest markets, and we are currently working with an ‘Indonesia First’ strategy. Indonesia forms the majority of Glance’s active user base in Southeast Asia. More than 50% of smartphones that will be shipped in Indonesia are expected to have Glance as the default lock screen platform. We see tremendous potential for an innovative platform like Glance to grow here. The presence of Dr. Uno, and the support of the Indonesian government is a great honour for Glance.”

Khushboo Maheshwari, Vice President & GM - International Markets, Glance said, “We are partnering with numerous brands and advertisers to help them bring their brand story to the lock screen of a user in the most native way that resonates well with our users. In collaboration with leading creators and distinctive content partners, the Glance platform aims to boost Indonesia’s creative economy thus helping develop new products, experiences and markets.”
The Glance Indonesia Unlocked event was attended by 28 speakers and over 280 delegates. The one-day virtual event had 3 sessions, namely, ‘The Power of Glance: Creator & Publisher Connect’ ‘Gaming Bonanza: Gaming Connect’, and ‘Show Me The Money: Brands Connect’. Some key speakers at the event were Dr. H. Sandiaga Salahuddin Uno – Minister of Tourism and Creative Economy Republic of Indonesia, Naveen Tewari –Founder & CEO at InMobi Group, Kenny Buntara – Country Manager for Internet Business Xiaomi, Winston Utomo – Founder & CEO IDN Media, Putri Tanjung – CEO CXO Media, Ibnu Riza –President of Indonesia Esports Association, Himanshu Shekhar - GroupM Indonesia CEO and Eka Sugiarto - Head of Media, Unilever Indonesia & SEA.

Glance is an unconsolidated subsidiary of InMobi Group and is backed by Google and Mithril Capital in addition to Jio Platforms as financial investors. For its unique product, Glance was awarded Frost & Sullivan’s 2021 India Technology Innovation Leadership Award in the AI-based lockscreen platform industry.

Additional quotes:

Riwud Mujirahayu, Deputy Secretary of Digital Economy and Creative Product Kemenparekraf/Bapekraf said, “Kemenparekraf/Baparekraf really appreciate Glance. We welcome Glance commitment, as one of the international start-ups, to come into Indonesia creative market. We really understand the big impact that Glance has given in India and Southeast Asia, as a smartphone lock screen platform. Millions of users in Indonesia now can see premium, child friendly, informative, and credible without the need to open a lot of applications. Also, Glance will be a showcasing to all creator content in Indonesia.”