BEAR BRAND Skyrockets Sales in Indonesia During Ramadan
Present in Indonesia for over eight decades, Nestlé BEAR BRAND is known for the great purity of its ready-to-drink milk.
““We enjoyed partnering with team Glance to create this seamless online-to-offline experience. We are impressed with how the smart lock screen can drive the journey from discovery to conversion. Our team looks forward to many more such partnerships.”
- Theresia Magdalena Silaban, Category Marketing Manager Adult Dairy
Step 1: Reaching a vast audience
With Ramadan being Indonesia’s biggest occasion, BEAR BRAND identified and reached Indonesian consumers aged 25 to 55.
Step 2: Enticing deal-lovers everywhere on the smart lock screen
BEAR BRAND crafted one journey for Indonesians anywhere, serving a full-screen visual with an incredible deal! The call-to-action, which translated to “I want it”, took the viewer to Letsbuyasia. This is where the viewer was invited to feel the purity of BEAR BRAND. On hitting “Get a voucher”, the viewer could select their nearest Indomaret or Alfamart outlet and redeem the voucher in-store.
Step 3: Thoughtfully targeting commuters on the go
The brand crafted another experience for Indonesian commuters in partnership with Letsbuyasia and MRT Jakarta. Nudging Indonesians near the MRT stations on their smart lock screens, the brand invited them to visit the BEAR BRAND booths at the stations. This is where they were reminded to have a can of BEAR BRAND at Sahur so they could stay charged throughout the day. Commuters also had an exciting opportunity to spin the wheel for prizes, and they stood a chance to win a premium smartphone!
Step 4: Conducting a brand lift study to measure impact
The brand measured the success of these activities with a brand lift study carried out by Glance.
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