The cricket season playbook for marketers 2025

What is Inside the Must-Have Marketing Playbook for This Season?

Cricket Fans, Decoded
How they stream, shop, and engage, and how brands can capture their attention on the smart lock screen
Creative Impact
Ways to engage audiences with innovative, immersive formats for a unique and personalized experience
Success Strategies
Ideas to drive awareness, engagement, and intent with one tap and stay top-of-mind throughout the season
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Did you know?

120 Mn

consumers tuned into the platform during India’s biggest cricket tournament

1.14 Mn

Indian households enjoy content on ambient screens through Glance TV

27.5 Mn

hours spent gaming on the smart lock screen during the cricket season