Generative AI in Marketing: Powering Personalized Campaigns
Email marketing isn't dead—it’s evolving. And the brands winning in 2025 are those using AI-powered email campaigns to transform generic blasts into high-performance, personalized communication.
Whether it’s predicting the best send time, crafting subject lines that spark clicks, or tailoring email content for different personas, AI in email marketing is reshaping how brands build relationships at scale.
At Glance, we integrate AI not only in commerce and styling—but in communication. With advanced personalization tools and predictive AI logic, our email systems are designed to deliver relevance, not just reach.
This guide will walk you through:
Related:
AI Email Writer: Tools, Use Cases & Impact
The Role of Personalization in AI Marketing
Traditional email marketing was about bulk sends and best guesses. In 2025, AI-driven email campaigns turn every touchpoint into a personalized micro-moment—optimizing not just what is said, but when and to whom.
Let’s break down the three key layers where AI adds precision and impact:
Subject lines make or break open rates. AI models now generate and test subject lines based on:
Tools like Phrasee and ChatGPT fine-tune tone, urgency, and style based on your brand voice.
Read more: AI Email Writing Tips
AI doesn’t just pick “Tuesday at 10 am.” It evaluates:
Result:
Hyper-personalized send schedules—delivering the right message at the right moment, automatically.
Forget static templates. AI builds dynamic content blocks using behavioral and demographic inputs:
AI Layer | Inputs Used | Output Generated |
NLP Generation (LLMs) | Campaign brief, brand tone, sentiment cues | Human-like subject lines, preview text |
Predictive ML Models | Historical engagement, timezone, device usage | Best send time, ideal frequency |
Recommendation Systems | On-site/app behavior, Glance AI avatar data, wishlist saves | Smart product blocks + dynamic visuals |
Implementing AI in email marketing isn't just a tech upgrade—it delivers measurable business impact across every stage of the funnel. From better open rates to smarter product targeting, AI email campaigns unlock precision and scale like never before.
Here are the top benefits that marketers—and platforms like Glance—are experiencing in 2025:
AI-powered subject lines adapt tone, length, and emotional resonance based on your audience’s past behavior. Instead of static lines, every send becomes a real-time test and learn loop.
Impact:
Marketers report 15–40% increases in open rates using AI-generated subject lines (source).
AI analyzes user time zones, habits, and device activity to schedule each email precisely. This eliminates guesswork and improves visibility in crowded inboxes.
At Glance, email sends are optimized around user engagement windows—like after avatar creation, or during high-scroll evening slots on Android lock screens.
Impact:
Click-through rates (CTR) often increase by 20–30% with AI-optimized send time delivery.
AI enables micro-targeted content within a single campaign, making every email feel like a one-to-one message.
Use cases:
Impact:
Retailers using AI-driven content personalization see 2–3x higher conversion rates and lower unsubscribe rates (source: Salesforce State of Marketing 2023).
By mapping lifecycle stages and purchase patterns, AI sends nurturing emails that retain customers before they churn.
Examples:
AI reduces the time spent:
AI in email campaigns turns email from a static broadcast into an adaptive, performance-driving growth tool.
AI email campaigns are transforming communication across industries—from e-commerce to fintech to fashion. The ability to combine data, timing, and personalization is what sets AI-powered email apart from legacy marketing automation.
Here’s how leading brands—globally and in India—are making it work.
At Glance AI, email personalization starts at the lock screen.
Use Case:
After a user creates their avatar and saves 2–3 AI-styled looks, the system triggers:
Impact:
Higher reactivation rates for dormant users and improved cart conversion via re-engagement.
Use Case:
AI segments users into micro-groups based on their browsing, cart size, return rate, and even past promo responsiveness. Each group receives:
Outcome:
Myntra sees improved ROI from campaigns with reduced unsubscribes and smarter funnel movement.
Use Case:
AI models detect incomplete shows or skipped episodes and send nudges with personalized episode trailers, watch time suggestions, or new category intros based on genre affinity.
Result:
This reduces user churn and reactivates users after dormant periods.
Use Case:
Nykaa uses AI to:
Impact:
Higher repeat orders and increased average order value (AOV).
Use Case:
Cred deploys AI to segment users by credit behavior and spending categories. Its emails nudge users with:
Result:
Higher email engagement and more monthly active users via timely, smart notifications.
Why it works:
Spotify Wrapped uses AI to analyze a year’s worth of listening behavior and turn it into hyper-personal, shareable content—triggering massive open rates, social sharing, and cultural relevance.
From fashion to fintech, AI email campaigns work best when they connect data with context—delivering real value, not just messages.
AI in email campaigns isn't just a trend—it's the new standard for meaningful, high-converting communication.
From writing subject lines that get clicked, to tailoring content by behavior, to predicting the exact moment a user is most likely to engage—AI turns every email into a precision tool for retention, revenue, and relationship-building.
At Glance, our AI-native platform ensures every message—from styling alerts to lookbook refreshes—is hyper-relevant and always timely. The result? Email that feels personal, performs commercially, and scales with intelligence.
More from Glance:
AI Email Writer: How It Works
How Glance AI Enhances Personalization
Glance AI User Engagement via Email & Lock Screen
AI in email marketing uses machine learning and data models to optimize subject lines, personalize content, predict user behavior, and automate smart delivery times.
It analyzes user behavior and preferences to create compelling subject lines, select optimal send times, and tailor messages that resonate—leading to higher engagement.
Tools like Phrasee, Salesforce Einstein, Mailchimp AI, and custom LLM integrations (like GPT-4) help brands automate content, test variations, and optimize performance.
Yes. AI can dynamically adjust text, visuals, CTAs, and product suggestions based on each user’s persona, behavior, and past interactions—at scale.
Absolutely. Glance AI triggers styling updates, lookbook refreshes, and saved-product alerts using real-time behavior and user profile signals from its lock screen and app.