Benefits of Using AI in Email Campaigns for 2025

Introduction

Let’s face it: the days of “spray and pray” email marketing are over.

Inboxes are overflowing, attention spans are shrinking, and consumers are demanding relevance, not repetition. Generic email blasts n o longer cut it. What works now is precision—and AI is the power tool delivering it.

Using AI in email campaigns allows brands to create personalized journeys at scale, with messaging that feels tailor-made for each recipient. It’s not just about saving time. It’s about increasing engagement, boosting revenue, and building loyalty.

While Glance AI doesn’t offer email automation tools, our deep focus on AI shopping, personalization, and consumer experience places us at the forefront of understanding how AI transforms digital communication. Here’s how.

1. Hyper-Personalization that Feels Human

Personalization isn’t just using a first name in a subject line anymore. True personalization means dynamically adapting email content based on:

• User behavior
• Preferences
• Purchase history
• Real-time context

AI makes this scalable.

Instead of manually creating dozens of email variations, AI can:

• Suggest products based on browsing habits
• Adapt tone based on previous responses
• Create custom offers that feel relevant

Example:

“Hey Anjali, your saved look from last week just dropped in price. Here’s a 10% coupon to complete your style.”

It feels real because it responds to her actions. Tools like Persado and Dynamic Yield enable this type of AI-driven content generation at scale.

2. Smarter Segmentation Without the Spreadsheets

Traditional segmentation means sorting users by basic data points—location, age, or purchase date.

AI takes segmentation further by analyzing:

• Engagement patterns
• Lifecycle stage
• Emotional response to previous emails
• Predicted churn risk

This allows brands to build adaptive segments that evolve automatically. AI can even suppress emails to users who are unlikely to open or convert—improving deliverability and reducing list fatigue.

Platforms like Mailchimp’s Customer Journey Builder and ActiveCampaign are integrating predictive AI to help marketers build smarter lists without manual effort.

At Glance, our own personalization models on lockscreen content and AI-generated looks operate similarly—tailoring output based on evolving user behavior.

3. Automated Copywriting That Still Sounds Like You

AI doesn’t just help you write faster—it helps you write better.

Whether it’s subject lines, preview text, or body copy, AI writing tools like Jasper AI and Copy.ai can generate dozens of variations in seconds.

More importantly, they can:

• Adjust tone to match your brand
• Use emotional language to trigger action
• A/B test content and learn what resonates

Example:

“We saved your favorites, Ritesh. Still loving bold prints? New styles are in—crafted just for your vibe.”

And guess what? It’s not about replacing humans. It’s about freeing up time to focus on campaign strategy, design, and customer journey mapping.

4. Real-Time Optimization with AI Insights

Traditionally, marketers wait until after a campaign ends to analyze results.

AI changes that. It allows:

• Real-time subject line testing
• Dynamic reordering of content blocks mid-send
• Delivery timing based on individual behavior

Platforms like Seventh Sense optimize when to send each email based on when that individual is most likely to open it. This leads to higher engagement rates—without over-sending.

Data-driven creativity—that’s the future. And it’s already here.

Glance.com’s own experimentation engine behind AI-powered recommendations works on a similar principle: real-time behavior drives real-time delivery.

5. Seamless Multilingual Personalization

India isn’t one market—it’s 22 official languages and 1.4 billion individual preferences.

AI-powered email platforms can now:

• Translate content natively into regional languages
• Localize offers and references based on cultural events
• Adjust tone (formal/informal) based on user persona

Example:

English: “Your festive fit is ready.”
Tamil: “உங்கள் பண்டிகை வஸ்திரம் தயார்!”
Hindi: “आपका त्योहार लुक तैयार है।”

This level of localization used to be a pipe dream. Now, AI makes it manageable—even for lean marketing teams.

While Glance AI isn’t an email tool, our styling engine is built on the same core value: speak the user’s language, literally and culturally.

6. Reduced Churn and Better Retention

Emails that speak to the user’s stage in the journey = higher retention.

AI identifies signals of churn—like disengagement, product return, or negative reviews—and triggers:

• Win-back sequences
• Support-led check-ins
• Surprise discounts or loyalty perks

Example:

“We miss you. Want to pick up where you left off? Your last cart is still waiting—with an extra ₹200 off.”

According to a McKinsey report, brands that excel at personalization generate 40% more revenue from those activities than their peers.

AI doesn’t just stop people from leaving—it gives them reasons to return.

7. Campaign Planning that Predicts Outcomes

Want to know how well your next campaign will perform before hitting send?

AI-powered tools now offer predictive performance modeling—forecasting:

• Open rates
• Conversion likelihood
• Revenue potential
• Best time to launch

Platforms like Optimove and Iterable use AI to simulate audience reactions and campaign success. This reduces guesswork—and improves campaign ROI.

This “predict before you publish” mindset aligns with how Glance.com develops AI-powered shopping and styling journeys—we don’t guess what works. We test, learn, and optimize continuously.

Final Thoughts: AI is the Backbone of Smarter Email Campaigns

In 2025, AI isn’t just a fancy tool for enterprise brands—it’s a growth engine for any business that wants to connect meaningfully with its audience.

The benefits of using AI in email campaigns are clear:

• Deep personalization
• Faster execution
• Smarter segmentation
• Real-time learning
• Better performance

And while Glance AI doesn’t offer email automation, our core mission—AI-powered personalization across commerce and content—shares the same vision: Make every user feel seen, heard, and understood.

FAQs: AI in Email Campaigns

1. What is AI in email marketing?
AI in email marketing refers to the use of artificial intelligence to generate, personalize, segment, and optimize email content automatically based on user data and behavior.

2. Can AI help me write better emails?
Yes. Tools like Jasper, Copy.ai, and Smartwriter can write subject lines, preview text, and email body copy based on tone, brand voice, and user insights.

3. Is AI email personalization better than traditional segmentation?
Absolutely. AI can go beyond basic filters and analyze real-time data to tailor content dynamically for each user.

4. Are these tools expensive?
There’s a wide range—from free tools like Rytr to premium platforms like Persado and Optimove. Many offer scalable pricing for startups.

5. Does Glance AI send emails?
No. Glance AI focuses on AI-powered shopping and content personalization, not email automation. However, we publish insights and content on how AI impacts digital communication.

6. What industries benefit most from AI email campaigns?
E-commerce, SaaS, edtech, fintech, D2C brands, and any business that relies on lifecycle marketing benefit from AI-powered email campaigns.

7. How do I get started with AI in email marketing?
Start small. Use tools like Mailmodo, ActiveCampaign, or Writesonic. Focus on one journey—like cart recovery—and test AI-powered personalization there.