Glance AI Connected TV: An Integration Making Your TV Smarter

Glance
Glance2025-05-11

If you’re someone who scrolls through a phone while sitting in front of TV, you must agree your smart TV screen spends way too much time doing… nothing. The tv fails to engage you with all your heart.   

Glance AI saw an opportunity in that silence. What if, instead of being passive, your TV became an interactive surface for discovery? Not just for shows, but for personalized fashion, content, updates, and AI-powered shopping?

That’s the promise of Glance AI Connected TV.

It transforms idle screens into dynamic, personalized, and immersive experiences—using the same principles that power Glance’s mobile lock screen magic, now scaled up for the living room.

Curious how Glance AI fits into the broader AI shopping ecosystem?

From Lock Screen to Living Room: A Shift of Glance AI for You 

Glance AI first made waves on smartphones by reimagining lock screen content. But the move to Connected TVs isn’t just a platform play—it’s a paradigm shift.

Here’s why it matters:

  • TVs are ambient, always-on surfaces in homes.
  • They’re larger, visual-first, and naturally suited for immersive content.
  • Most importantly—they're underutilized outside of active viewing.

With its integration into Connected TVs, Glance AI brings contextual, engaging, and hyper-personalized content into these quiet moments—whether it's AI-curated looks, trending entertainment, sports scores, or product suggestions you can explore on your phone.

Think of it as the lock screen reimagined for your wall—but smarter, bolder, and designed for shared environments.

What Glance AI on Connected TV Actually Looks Like?

So what happens when Glance AI powers your smart TV?

Your TV screen transforms into an always-on visual surface—refreshing every 15 seconds—with a mix of:

  • AI-generated fashion looks tailored to your household’s preferences
  • Live scores, weather, news, and updates
  • Shopping suggestions linked to what you’ve interacted with before

All of this is visually rich, swipeable via remote or voice control, and 100% dynamic.

Glance AI isn’t just pushing content—it’s responding to behavior. If someone saves a look or interacts with a widget, the algorithm learns and adapts. The more you passively engage, the smarter your TV becomes.

Personalized Commerce in a Shared Environment? Yes, It Works

Here’s a common question: Can personalization work on a device used by multiple people?

Short answer: yes—when the AI is smart enough to detect context.

Glance AI Connected TV uses:

  • Behavioral segmentation: tracking micro-interactions via remote, time of day, and viewing patterns.
  • Visual fingerprinting: optional profile toggles or avatar-based recognition.
  • Device-linked personalization: syncing behavior across your phone + TV for seamless handoff.

This means if you were browsing ethnicwear looks via Glance on mobile, you can telecast the similar styles on the TV exploring seasonal collections, styling tips, or “Shop Similar” QR prompts to scan and explore.

The outcome? Personalization in a shared setting without invading privacy—a tough balance Glance AI gets right.

Enhancing Engagement Through Visual AI

Smart TVs are inherently visual devices. So why not use AI to make every visual moment feel relevant?

Glance AI leverages:

  • Generative AI to create fashion looks, banners, and styling visuals in real time.
  • Computer vision to match products with styles and user profiles.
  • Interaction-based learning to surface more of what the household responds to.

This results in a feed that feels curated for your living room. It’s not just a slideshow—it’s a living, breathing editorial board.

And because Glance AI refreshes content every 15 seconds during idle mode, there’s always something new—minimizing screen fatigue and maximizing curiosity.

How Brands Can Leverage Glance AI Connected TV?

This isn’t just a user experience upgrade—it’s a retail media revolution.

For brands, Glance AI on Connected TVs opens up:

  • High-visibility placements: Brand messages or AI-modeled products featured natively in idle screen experiences.
  • AI-based targeting: Ads or looks shown based on real behavioral signals—not just demographics.
  • Cross-device conversions: From TV to mobile via QR or synced interaction.

And because users choose to interact—rather than being interrupted—it leads to higher-quality engagement. Brands aren't just selling. They're inspiring.

Want to pitch your latest collection in a living room setting, styled on real avatars? With Glance AI Connected TV, that’s now a reality.

Looking Ahead: What’s Next for Glance AI on TVs?

The roadmap for Glance AI Connected TV is ambitious—and exciting.

You may witness the integration of: 

  • Voice-activated look interaction: “Show me more like this.”
  • Personalized QR codes: Scan from your phone to shop or favorite look.
  • Mood-based visuals: Content adjusts based on time, lighting, or viewing history.
  • Avatar-based profiles: Users can toggle between household members for even more relevant suggestions.

Eventually, we may see Connected TVs becoming the primary shopping interface for categories like fashion, wellness, or home decor—guided by AI, triggered by behavior, and anchored in your style.

Wrap Up

Glance AI started on your lock screen. Now, it’s in your living room.  

With its integration into Connected TVs, Glance AI is redefining how people discover content, shop, and interact—with zero input required. It’s AI-powered, emotion-aware, frictionless engagement—and it feels surprisingly human.

Because at the end of the day, the best tech doesn’t ask you to adapt.
It adapts to you.

FAQs

1. What is Glance AI Connected TV?
Glance AI Connected TV transforms idle TV screens into dynamic, personalized discovery surfaces, delivering fashion looks, content, and shopping prompts powered by AI.

2. Is Glance AI available on all smart TVs?
Currently, Glance AI is available on select smart TV models and platforms equipped with Airtel Xtream

3. How does Glance AI personalize content on a shared screen?
It uses behavioral cues, household profiles, and cross-device syncing to surface relevant content without compromising privacy.

4. Can I shop directly from my TV?
Yes. Glance AI allows users to explore fashion looks and use QR codes to shop “similar” items directly from their phone.

5. Does Glance AI work offline?
No, Glance AI relies on an active internet connection to update content in real time and personalize the experience dynamically.

6. What types of content are shown on Glance AI Connected TV?
Fashion looks, news widgets, sports updates, weather info, entertainment highlights, and shopping prompts—all curated through AI.

7. How do brands benefit from Glance AI on TVs?
They gain high-visibility, native product placements, intelligent targeting, and real-time engagement data—creating premium ad real estate within the home.