Top 10 Boho Fashion Brands in India 2025

Boho isn’t just a trend—it’s a lifestyle. In 2025, Boho fashion brands in India are thriving like never before, thanks to a cultural shift that embraces individuality, comfort, and craft. From the sun-soaked maxi dresses of Goa to the earthy indie fusion looks spotted on Delhi’s streets, boho has moved beyond fringe and florals to become a statement of personal identity—especially among GenZ fashion enthusiasts.

But this isn’t the same boho you remember. Today’s bohemian style is smart, digitally accessible, and infused with eco-conscious thinking. Whether you're pairing an artisan-made kaftan with chunky sneakers or layering handcrafted jewelry over a muted co-ord set, the best boho fashion brands in India are helping you dress with intention—and soul.

This blog spotlights 10 standout labels leading the way in India’s boho scene, alongside the trends, sustainability choices, and digital styling tools (including AI) shaping the movement in 2025.

What Makes Boho Fashion Brands in 2025 Unique?

If 2023 was the year of quiet luxury, 2025 is the year of expressive simplicity—and nowhere is this clearer than in boho fashion. But what exactly is setting Indian boho fashion brands apart today?

1. Modern Craft Fusion

The best brands are no longer just borrowing from traditional textiles—they're collaborating directly with artisans. You’ll find ikat, bagru, mirror work, or crochet detailing paired with relaxed tailoring or Western silhouettes.

Example: Billoomi Fashion uses khadi in flowy silhouettes that wouldn’t feel out of place at a beach brunch or a city gig.

2. Elevated Comfort for All-Day Wear

Gone are the stiff cuts and synthetic blends. Today’s boho labels prioritize natural fabrics like cotton voile, bamboo blends, handwoven linen, and Tencel. Think breathable, easy-wear fashion that fits Indian weather—and Indian lifestyles.

3. Sustainability Isn’t Optional—It’s Expected

From low-waste production cycles to plant-based dyes, eco-consciousness is central to the DNA of emerging Indian boho fashion brands. For GenZ shoppers, this is no longer a bonus—it’s a baseline expectation.

Wings 2 Fashion, for example, offers customization with deadstock fabrics, reducing textile waste while delivering one-of-a-kind pieces.

4. Social Media as the Runway 

Most top boho brands now have a direct-to-community model, engaging buyers on Instagram, Pinterest, and marketplaces like Nykaa Fashion or Ajio Luxe. Storytelling, user-generated content, and interactive lookbooks drive brand connection far more than physical storefronts.

BOHO-CHIC by Sukriti Jain built its following almost entirely on Instagram, driven by capsule drops and behind-the-scenes artisan content.

5. GenZ-Focused, But Cross-Generational
 While GenZ loves to layer boho with denim, sneakers, and minimalist jewelry, these brands are smartly creating collections that appeal across ages. That means versatile cuts, easy sizing, and styling suggestions that work for work, weekends, and weddings.

6. Gender-Inclusive Silhouettes

A subtle but important shift: more brands are now offering ungendered clothing—kaftans, tunics, wrap skirts, and printed shirts that suit all bodies. This inclusivity aligns strongly with GenZ values and positions boho fashion as a progressive, expressive choice.

Quick Recap:

• Artisan fusion meets contemporary cuts
• Sustainability-first design thinking
• Instagram-native brands with loyal GenZ followings
• Natural fabrics for Indian climates
• Gender-inclusive and cross-generational styles

In short, boho fashion in 2025 is not nostalgic—it’s next-gen.

Top 10 Boho Fashion Brands in India (2025 Edition)

These standout Boho Fashion Brands aren’t just leading the Indian market—they’re shaping how GenZ shops, styles, and self-expresses through clothing. Whether you're looking for relaxed vacation wear, everyday chic, or eclectic festival fits, these labels offer something unmistakably bohemian, yet refreshingly modern.

1. Boho Via

Known for its vibrant color palettes and carefree silhouettes, Boho Via has become a go-to for fashion-forward urban consumers. Their collections feature breezy cotton dresses, smocked skirts, and artisanal accessories that embody comfort and color therapy.

• Available online & major pop-ups in Mumbai, Goa
• GenZ love: Affordable pricing with strong Instagram styling

2. Bohemian Dream

This indie label Bohemian Dream brings India’s textile legacy into the modern age. Expect handblock-printed co-ords, kaftans with mirror work, and breathable fabrics in muted desert tones. It’s the kind of brand where every piece tells a story.

• Online-first with growing retail partnerships
• Sustainability focus: Locally sourced cotton & artisan partnerships

3. BOHO‑CHIC by Sukriti Jain

Instagram-native and GenZ-aligned, Boho Chic delivers limited-edition drops that blend streetwear cool with bohemian ease. Think oversized shirts in Rajasthani prints, patchwork jackets, and reimagined saree sets.
 

• Pan-India shipping through their website & Nykaa Fashion
• AI Lookbooks: Their site offers mood-based styling via Glance integrations

4. Billoomi Fashion

Positioned at the luxury end, Billoomi fashion stands out for impeccable tailoring and global aesthetic. With a design studio in Delhi and clients across Europe and the US, their flowy capes, kimono jackets, and maxis use sustainable textiles and traditional embroideries.  

• Available via direct order + select international boutiques (Note that it’s 100% export company) 
• Global appeal: Loved by slow-fashion influencers

5. Wings 2 Fashion

One of India’s biggest white-label boho apparel manufacturers, Wings 2 Fashion is now building its D2C identity. Their bohemian maxi dresses—custom-designed for comfort—are perfect for city life or beach getaways.
 

• Based in Faridabad; retail via marketplaces and own portal
• Custom sizing options make them plus-size and tall-friendly

6. Raga

Rooted in multicultural design, Raga blends Indian and Western sensibilities effortlessly. Their crop tops, layered skirts, and mixed-print tunics reflect East-meets-West boho in the truest sense. 

• Available through select boutique chains and online
• Signature detail: Vibrant ethnic prints on urban silhouettes

7. Backdoor Gallery

More than a brand—it’s a creative collective. Handmade and hand-painted, Backdoor Gallery collections are art-forward and statement-making. Each piece is one-of-one or small-batch, perfect for those who value individuality.

• Online-first with seasonal exhibitions in Delhi & Goa
• Artisanal vibe: Paint-splashed kaftans, recycled sari dresses

8. Free People

A household name internationally, Free People’s boho collections are finally accessible in India via multi-brand stores and global delivery. Their dreamy maxis, lace bralettes, and layered jewelry are loved by college students and fashion editors alike.

• Available on platforms like Revolve, Ajio Luxe, and Pernia’s Pop-Up
• Ideal for: Festival clothing and summer vacay looks

9. Urban Outfitters

For those who want boho with a splash of trend, Urban Outfitters delivers printed flares, crochet tops, and embroidered jackets with a modern edge. It’s the perfect gateway brand for GenZ shoppers new to the boho aesthetic.

• Global shipping + some retail options in Indian metros
• Youth edge: Fast fashion meets vintage revival

10. Zara

While Zara isn’t a dedicated boho label, its seasonal drops consistently include boho-inspired blouses, tiered skirts, and embroidered outerwear. Their 2025 spring-summer line featured breezy silhouettes perfect for Indian climates.

• Available online and across malls nationwide
• On-trend and wearable: For mixing boho with daily basics

Quick Comparison: What Sets Each Brand Apart?

Key Boho Fashion Trends in India  

Boho fashion in India has undergone a dynamic evolution between 2023 and 2025. What was once considered a niche look has grown into a powerful form of cultural expression, especially among Gen Z. The movement is no longer just about flowy clothes and earthy tones—it's a fashion-forward statement that mixes comfort, creativity, and conscience.

1. Modern-Boho Fusion Is In

The new wave of Boho Fashion Brands is moving away from clichéd fringe-and-feather styling and leaning into sharper, tailored silhouettes with boho detailing. Think handwoven co-ord sets, embroidered denim, or linen jumpsuits with mirror work. Indian brands are blending heritage textiles with global cuts—and Gen Z is here for it.

• Who’s doing it? Billoomi Fashion and Bohemian Dream are at the forefront of this hybrid aesthetic.
• Why it matters: It bridges India’s rich textile past with international streetwear trends.

2. GenZ’s Boho is Digital-Native

GenZ fashion is inseparable from social media. Boho fashion has found a natural home on platforms like Instagram, Pinterest, and Glance-enabled AI shopping feeds. These users want outfits that are expressive but also “scroll-stopping.”

• Micro-trends: Crochet crop tops, layered jewelry, ankle-length skirts with sneakers.
• Style hack: BOHO‑CHIC by Sukriti Jain taps into these trends with digital styling quizzes and AI lookbooks.

3. From Cottagecore to DesiCore

Globally, boho fashion is tapping into sub-aesthetics like Cottagecore (romantic countryside vibes) and Fairycore (ethereal looks). In India, we’re seeing the rise of DesiCore—a boho mix of indie handlooms, oxidized silver jewelry, and raw silhouettes.

• Trend drivers: Festive seasons, content creators, and curated fashion apps.
• Gen Z loves: Mixing grandma’s dupatta with a thrifted boho vest.

4. Sustainability Is Non-Negotiable

One of the defining characteristics of modern boho fashion brands is their increasing commitment to ethical fashion. Gen Z is more informed and values sustainability over seasonal fast fashion.

• Popular materials: Organic cotton, khadi, hemp blends, and upcycled fabrics.
• Ethical edge: Brands like Boho Via and Wings 2 Fashion emphasize responsible sourcing, fair wages, and low-waste processes.

Did you know?  According to a 2024 Mintel India report, 64% of Indian Gen Z consumers prefer brands that actively communicate their sustainability efforts.

5. Statement Accessories Still Matter

No boho outfit is complete without a stack of rings, oversized tote bags, or jhumka-inspired earrings. While outfits have become more minimal, accessories remain maximal.

• Top accessory trends: Macramé bags, chunky oxidized chains, patchwork scarves.
• Smart pairing: Zara and Urban Outfitters blend these with their neutral-toned outfits, giving GenZ the freedom to mix and match.

6. Inclusive Sizing and Gender-Neutral Styles

Indian fashion is moving beyond binary and restrictive sizing. Many boho fashion brands are now focusing on relaxed, free-size silhouettes, adjustable fits, and gender-neutral options.

• Why it matters: GenZ values self-expression over traditional categories.
• Spotlight brands: Raga and Backdoor Gallery emphasize size-inclusivity and gender-agnostic design.

7. Boho for Every Occasion

Earlier, boho was reserved for music festivals or vacations. In 2025, it's become part of everyday style—from office wear to casual outings.

• Office edit: Linen palazzos with embroidered waistcoats.
• Festive look: Mirror work tunics with flared pants.
• Date night: Ruffled maxi dresses in earthy tones.

8. AI Tools Are Shaping Gen Z’s Boho Style

Many of today’s shopping journeys start with personalization. AI-powered fashion tools, especially through platforms like Glance AI, are making outfit curation feel effortless.

 How AI helps GenZ boho lovers:

• Recommends festival clothing based on mood boards and past preferences.
• Build daily lookbooks from your wardrobe using virtual styling.
• Flags trending boho styles personalized for Indian climates and skin tones.

With the rise of AI stylers and visual shopping tools, discovering boho fashion brands that match your vibe has never been easier.

Conclusion 

As 2025 unfolds, boho fashion brands are not just a trend—they represent a mindset. They're about dressing with intention, celebrating culture, and expressing your individuality with every outfit.

From Jaipur’s embroidered jackets to Delhi’s sustainable maxi skirts, Indian boho brands are expanding the meaning of what it means to be “boho” in today’s world. And for Gen Z, that means having a style that's effortless, expressive, and ethical.

AI-powered platforms like Glance are making it easier than ever to explore your boho side—whether you're looking for a weekend outfit, a festival look, or daily wardrobe inspiration. Personalized styling, smart recommendations, and real-time trend insights are putting power back into your hands, helping you shop less, express more, and feel confident doing it.

So the next time you reach for something free-flowing and bold, know that you're not just wearing a style—you’re joining a movement.

 FAQs About Boho Fashion Brands in India

1. What makes a fashion brand “boho”?
Boho fashion brands are defined by their free-spirited aesthetic—think flowy silhouettes, earthy colors, handcrafted details, and cultural influences. In India, these brands often blend traditional textiles and embroidery with modern cuts for a unique look.

2. Are boho fashion brands popular with Gen Z in India?
Yes. Gen Z in India loves boho fashion because it promotes individuality, comfort, and self-expression. Boho brands that offer digital styling, sustainability, and size inclusivity are especially popular with this age group.

3. Which Indian boho fashion brands offer sustainable options?
Brands like Boho Via, Wings 2 Fashion, and Billoomi Fashion focus on eco-conscious production, including organic fabrics, ethical labor practices, and small-batch collections.

4. Can boho outfits be worn in formal or office settings?
Absolutely. Modern boho fashion is highly versatile. You can style structured boho pieces—like embroidered jackets or palazzo pants—with minimal accessories for a chic, work-friendly look.

5. Is boho fashion gender-neutral?
Yes. Many boho fashion brands now design fluid, gender-neutral outfits using relaxed fits and earthy tones. The focus is on comfort and personal style over conventional fashion norms.

6. Where can I shop these top boho brands in India?
You can explore their collections on brand websites, multi-designer platforms like Nykaa Fashion or Ajio Luxe, and curated fashion feeds powered by AI personalization on Glance.

7. How can AI help me shop for boho fashion?
AI-powered fashion apps like Glance offer personalized outfit recommendations, festival-ready boho edits, and even daily lookbooks based on your style, body type, and mood—helping you discover new boho fashion brands that match your aesthetic.