Is 5G revolutionizing the telecommunications landscape as expected? While the technology is here to stay, the question remains: are telecom companies truly tapping into its immense monetization potential? The simple answer appears to be No.
The conundrum of business growth with 5G
As the industry braces for 6G, the financial stakes continue to rise. Telcos, driven by the need to recover substantial capital investments, have predominantly relied on enticing users with high-margin data plans. While successful to a certain extent, this strategy presents limited avenues for additional revenue. The traditional approach of maximizing coverage, high-speed availability, and Ad-Tech investments has also faced challenges.
Rethinking Ad-Tech in the 5G Era
Traditionally, Telcos have ventured into the ad tech business with the hope of expanding ad inventory for advertisers. The goal is to generate additional revenue streams through clicks and engagements. However, the question arises: Is this approach effectively addressing the return on investment (ROI) in the 5G or 6G era?
Unlocking Value Through Improved Consumer Experiences
The backbone of digital monetization lies in "Connectivity," provided by Telcos and CSPs. Rather than focusing solely on monetizing the cost per byte, there is an untapped opportunity to leverage the data residing within the Telco infrastructure, to deliver best consumer experience through content discovery on the smart devices. Every bite of information, holds immense value and can be harnessed to create personalized consumer experiences in gaming, shopping, and entertainment.
Challenges in Consumer Personalization
While some Telcos have explored personalized experiences through Value-Added Services (VAS), the complexity of creating such experiences often hinders their success. Partnerships and additional investments are required, impacting the overall return on investment.
The Value Proposition for Telcos
Enhancing consumer experiences with 5G can be a game-changer for Telcos. By steering consumer demand for content, shopping, and gaming in a privacy-compliant environment, Telcos can create a seamless and engaging user journey. This positions them to reclaim their share of revenue in a market traditionally dominated by walled gardens.
The Glance Solution: A Capital-Free Approach
Glance, the world's leading smart screens platform, provides innovative solutions, that revolutionizes content discovery on smartphones, offering Telcos the opportunity to deliver unparalleled experiences without the need for additional capital investments. With Glance's capabilities and diverse content partnerships, Telcos can actively participate in the digital economy.
Historically, Telcos have struggled to fully leverage their pivotal role in the digital landscape for monetization. Challenges such as handling vast amounts of data and managing it in a privacy-friendly way have impeded progress. A revolutionized smart screen platform designed to help consumers seamlessly discover content, is the key to effectively addressing the challenges of Telcos and CSPs, and maximizing returns.
In summary, as Telcos navigate the uncharted waters of 5G & beyond, embracing innovative solutions can pave the way for unprecedented monetization opportunities. The era of 5G holds immense promise, and Telcos must seize the moment to redefine their role in the digital economy.
