Iftar to Mudik on your lockscreen: Ramadan vibe for all!

We explore the trends and preferences content of Glance ID users regarding their preferred choice of entertainment during the month of Ramadan. We examine why they gravitate towards certain types of content. Moreover, we shed light on the timing of when users typically engage with content during Ramadan.

Whether you need Suhoor food recipes to cook at home, fun Ramadan trend updates, or news about Mudik traffic, Glance is there for you.

The holy month of Ramadan is always welcomed with glee. It’s a moment of profound spirituality, cultural celebrations, and heartfelt connections for many Muslim Indonesians.

It is time for everyone to get closer. , closer to their family, closer to their community and their needs, reconnecting with your long-time friends.

And through this Ramadan journey, Glance as a platform is always providing our users with a wide range of various updates. Glance on your lockscreen, just one click way.

In the period of March 6 to April 16 2024, Glance ID offered more than 2,450 unique stories on lock screen ranging from News, Feature Stories, TV bites, Creator-led content and highly curated casual games for your ‘Ngabuburit’ time.

That is 60 unique content pieces per day. New content for every peek on your lockscreen.

Top Category for Ramadan by Quantity

The most prominent category is Food with 567 creator-led contents plus 262 contents on News & Feature section.

230 creator-led contents plus 159 contents on Travel/ Lifestyle/ Beauty.

194 creator-led contents plus 209 contents on Entertainment.

 

What Interest User the Most?

Do you prefer sweet tea, syrup, juice or plain water? Which one is better?

Another example is a quirky story about Ramadan cuisine ‘old money’ style – which refer to specific low-profile yet super expensive aesthetic among the rich. Although the term is often used mostly in fashion, gen Z and millennials may also wonder on how ‘old money’ people choose their Ramadan menu.

Unique feature stories such as history of opor ayam as a famous Lebaran dish, the origin of ketupat, to a glimpse of Eid Celebration in many different countries are also popular for many. 

In the News section, the spotlight shines on Homecoming (Mudik) news, which revolves around urban Indonesians returning to their hometowns, typically associated with the Muslim holiday Eid al-Fitr. Updates cover Mudik preparation and traffic conditions. Articles offering practical advice, from safety tips for driving in the rain to essential emergency numbers during your Mudik trip, along with recent traffic updates, are garnering more clicks on the lockscreen compared to other stories.

Apart from publisher-led from our internal content, Glance also offers creator-led content for Ramadan in VOD format (Video On Demand).

Speaking of Eid Celebration, fashion is something you cannot miss. And this is the highlight on Roposo, our creator-led content section. Focusing on tutorial-type of videos, topic such as simple soft glam make-up, various hijab style, and fashion trend for Eid are something that many users are curious to learn.

User interaction during a single day in Ramadan month if we count average duration per impression, Glance users tend to stay in our platform at the longest during Suhoor time (around 2 AM to 4 AM). In the afternoon, around 4 PM to 6 PM. The average duration/ impression is also relatively higher because many Muslims enjoy their Ngabuburit. This trend is different from the non-Ramadan month.

“During Ngabuburit, many Muslims usually enjoy many activities to seek amusement as distraction from hunger and thirst while they are waiting for Iftar. And most of the time, they are going online to play games, watching movies, or be amused by various snackable content platforms such as Glance,” said Isyana Artharini, Editorial Manager at Glance Indonesia.

When Iftar comes, the average duration is less because many will have their breakfasting sessions outside with friends, family, and colleagues. “Iftar is more of a communal activity, unlike suhoor where people usually spend more time at home,” Isyana explained.

Enjoyable for Everyone

What makes Ramadan in Indonesia unique is that everyone can follow the hype and share the enthusiasm. A recent fun and playful ‘Takjil war’ trend on social media is one of the best examples, where non-Muslim shared their excitement when buying Takjil snacks in the market.

Takjil refers to various cakes, snacks, and drinks, that you consume for breaking the fast. Muslims can choose any taste they crave for - from savory, sweet to umami - on pop-up takjil stalls by the side of the road or traditional market nearby.  

It is so delicious and mouth-watering, that this year, both Muslims and non-Muslims were tangled in hilarious competition in getting their most favourite takjil as fast as they can. “This is something that unites us,” one said to DW Indonesia.

"This shows that Ramadan can be celebrated by all religions,” said social media expert Ika Idris to ABC News.

And this is also the essence of what we offer on Glance when it comes to Ramadan and Eid Celebration coverage. Each story is hand-picked and served for everyone to enjoy. Whether you are participating in the rituals or not, Ramadan content is very much relatable for you.

So next year, when the festive is coming, don’t forget to Glance your lockscreen so you can join and enjoy the vibe!