InMobi and Glance expand presence in Southeast Asia; open new offices in Indonesia as they scale in region’s biggest internet economy

InMobi and Glance expand presence in Southeast Asia; open new offices in Indonesia as they scale in region’s biggest internet economy

Expansion reinforces InMobi and Glance’s commitment to creating value for consumers, brands, publishers, game developers and creators in Indonesia through unique experiences on smartphones

Jakarta/Singapore, June 12, 2023: InMobi, a leading provider of marketing and monetization technologies, and consumer technology company Glance, an unconsolidated subsidiary of InMobi, today announced the opening of their new regional office in Jakarta, Indonesia. This marks a crucial milestone for both companies in Indonesia – Southeast Asia’s biggest internet economy - reinforcing their commitment to the market. This is part of InMobi and Glance’s larger expansion across Southeast Asia.

Glance is an AI-powered smart lock screen that gives consumers premium, personalised experiences on their Android smartphone lock screens. Consumers enjoy casual gaming, LIVE game streaming, news, sports, lifestyle, fashion, entertainment, creator-led LIVE content and more on Glance. These experiences are driven by Glance’s partnerships with top publishers, developers, and creators. With Glance, consumers stay connected with what is most relevant to them easily and efficiently - without needing to download apps, search for content, and even without unlocking their smartphones. In a little over two years since its launch in Indonesia, Glance has amassed over 30 million active consumers here and partnered with over 60 publishers.

InMobi has deep expertise and unique reach in mobile advertising and is a technology partner for most of the world’s largest brands, game developers, and consumer app businesses. InMobi has been present in Indonesia for nearly 10 years and has partnerships with over 140 brands and advertisers. InMobi’s partners also leverage Glance to reach millions of consumers.

Speaking about the expansion in Indonesia, Piyush Shah, Co-founder of InMobi Group and President & COO of Glance said, "Indonesia is one of our fastest growing markets. Millions of consumers are loving our unique Glance smart lock screen experience. We have forged partnerships with some of the country’s top publishers and creators, who are benefiting from the scale and power of lock screen. InMobi has been a trusted partner for some of Indonesia’s biggest brands for a decade. We plan to continue investing in Indonesia and bringing value to all stakeholders in this vast, integrated ecosystem we have built here.”

Rishi Bedi, Managing Director, APAC, InMobi, "InMobi today reaches 3 out of every 4 consumers in Indonesia through its deep partnerships with local and global publishers, making us the go to programmatic platform for Indonesia’s advertisers. Additionally, wide reach and strong engagement on Glance gives our partners a massive, unique value proposition. We are thrilled to strengthen our presence further in Indonesia to help accelerate growth for more brands through unique smart lock screen experiences."

As part of its expansion in Indonesia, Glance plans to bring more new experiences and formats to the lock screen in the coming quarters. The company also intends to double its employee base here over the next twelve months, further strengthening its commitment to the Indonesian content and creator economy.

Said Dalip Shahri, Director of Market Development Glance Indonesia, "Glance delivers experiences that keep up with the evolving preferences of consumers in Indonesia. In 2022, we brought casual gaming to the lock screen through our gaming platform Nostra and over 1.5 million games are being played on lock screen every day now. Given Indonesia’s love for LIVE, Glance will bring immersive creator-led LIVE experiences to lock screens in 2023."

Glance is looking to onboard more than 100 streamers across categories over the next quarter to power LIVE experiences. The platform has already piloted LIVE streams that have seen strong engagement. For instance, in May, Glance transformed smartphone lock screens into the most happening destination for LIVE sports, by streaming content from the SEA Games, 2023, held in Cambodia. Over a million Glance consumers experienced real-time, interactive content during the 15-day event on their lock screen. Glance is also launching LIVE Creator Battle – Campus Edition on June 15, 2023, across 5 top university campuses in Jakarta. Through this, Glance aims to discover hundreds of new LIVE streamers in categories including sports, music, fitness, K-pop and more over a two-month period. Over the next year, Glance is aiming to reach 50 million consumers in the country. Globally, the platform has over 230 million active consumers.  

About Glance

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.   

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, roposo.com and nostra.gg

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses - Glance, an unconsolidated subsidiary that offers a lock screenbased content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com