Pejoy biscuits are made by renowned Japanese confectionery brand, Glico, and are available in a variety of flavors. Its chocolate and cream-filled range is highly popular and loved by Indonesians owing to their indulgent nature.&nbsp;

About Glico Pejoy

Pejoy Fuels Offline Purchases With a Seamless Experience on Mobile 

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This strategic approach ensured that Pejoy's sweet offerings reached the right audience at the right time, driving engagement and delight both online and offline.&nbsp;&nbsp;

“In a snack market as competitive as Indonesia, capturing consumer interest in no easy feat, let alone driving in-store purchases. But our online-to-offline campaign with InMobi and Glance made it possible for us to reach the right audience and facilitate seamless user journey on mobile. We are thrilled to see how this campaign has helped us appeal to the female demographic in Indonesia.” &nbsp;&nbsp;

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people reached

higher CTR

higher redemption rate

Studies have shown that women are more inclined to have a craving for something sweet compared to men. Pejoy seized this insight to create a campaign that would resonate with this key demographic. The brand wanted to not only reach Indonesian women when they were having a sweet craving but also fuel purchase intent and make them try Pejoy products offline.&nbsp;

Indonesians love sweet treats which fuels the country’s vibrant and fiercely competitive snack food market. In this crowded space, Pejoy aimed to stand out and satisfy Indonesians’ sweet cravings. The goal was clear: elevate brand awareness, entice consumers to try their products, and boost purchase intent.&nbsp;&nbsp;

Glance Advertising | Glico Pejoy's smart lock screen success story

Glico Pejoy

Bringing joy to Indonesian taste buds since 1972, Indomie by Indofood CBP is the pioneer of instant noodles in the country and prides itself on being one of the largest instant noodle manufacturers in the world.&nbsp;

About Indomie

Indomie’s Recipe for an Unforgettable Product Launch: An Online-to-offline Experience 

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With visual treats, gamification, and a smooth yet exciting online-to-offline journey, Indomie had all the ingredients to make this campaign a success.&nbsp;

“Our aim was not only to give the Indomie Ramen series a grand launch in Indonesia, but also establish our footing in the premium noodles category. While the Yatai stalls brought in a fresh, new experience to the masses, Glance was integral in leading consumers to them. This campaign has helped us go viral in Indonesia and led to incredible footfalls at all the Indomie Yatai stalls.” &nbsp;&nbsp;

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Indonesians reached on Glance

higher CTR achieved

Indomie tapped into an insight: Indonesians love entertaining and viral-worthy experiences. The brand knew it would have to think out of the box to indulge Indonesians in the taste of authentic Japanese Ramen that they could enjoy anywhere and anytime.&nbsp;Partnering with InMobi, Glance, and I-DAC, Indomie crafted a compelling online-to-offline solution that resonated with its target audience.&nbsp;

Instant noodles are a huge part of the diet for Indonesians. While Indomie already occupies a major market share in this space, it wanted to establish its footing in the premium noodles category. With this aim, the brand launched its Japanese-flavored Indomie Ramen series. It now had to make these instant noodles accessible to a wide audience, beating its perception as an expensive dish. With an objective to drive awareness, increase purchase intent, and match up to premium competitor brands, Indomie set out on a journey to win the love of Indonesia for its new Ramen series.&nbsp;

Glance Advertising | Indomie's smart lock screen success story

Indomie

For over eight decades, American Tourister has been a trusted luggage brand. What has kept it going all these years is its ever-evolving approach, fun sensibility, and constant commitment to quality and innovative design.&nbsp;

About American Tourister

American Tourister Packs a Punch in One Shot With an Immersive One-click IPL Campaign

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American Tourister successfully managed to break the boundary with smart communication, immersive interaction, and an unmatched live score experience for cricket enthusiasts.

“Our fun outlook and thirst for innovation resonated with team Glance. This made our entire campaign ideation and execution process a delight. Our goal of driving awareness around the IPL was clear, and the team made it happen seamlessly and creatively with a one-of-a-kind interactive live score experience. Thanks to them for their enthusiasm, and here’s to more wins together.”&nbsp; &nbsp;&nbsp;

Team American Tourister

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Indians reached

higher engagement rate achieved

higher click-through rate observed

<div class="raw-html-embed">American Tourister played the field brilliantly with an interactive experience on the smart lock screen. The brand made this happen with BigTrunk Communications, Glance, and InMobi, delivering delight with live cricket updates and an engaging exploration without the need to unlock the phone. Let’s see what made this campaign a game-changer.</div>

<div class="raw-html-embed">The Indian Premier League, referred to as the IPL, is a special cricket tournament in India. It is a time when not only lovers of the sport but the entire country is hooked on watching matches and rooting for their favorite teams. Of course, brands go where the audience goes. They are quick to make their move during this season, and it is typical to see thousands of traditional and new-age brands vying for every Indian’s attention. American Tourister’s objective amid the IPL cricket craze was simple – maximizing brand awareness in a memorable way. The brand knew that hitting it out of the park required thinking out of the box.</div>

Glance Advertising | American Tourister's smart lock screen success story

By employing an interactive one-tap live-score experience featuring clever cricket wordplay and one of India's favorite cricketers, American Tourister got Indians exploring their products.

American Tourister

As a globally renowned dental care brand, Unilever’s Pepsodent needs no introduction. The brand has left its mark on Indonesians to prevent dental problems, a mission it has been working toward for over three decades.&nbsp;

About Pepsodent

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

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The numbers were as big as the Indonesian smiles that Pepsodent created by giving free consultations. Besides seeing great engagement with the experiences and several registrations for the free consultation, the brand saw a +210 bps increase in its market share comparing the first quarters of 2021 and 2023. What’s more, its brand power saw a +50 bps lift.* *vs MAT Q4’22

“With a brand mission of eradicating oral health disease, we wanted to remove barriers and get Indonesians to do routine dental health consultations. World Oral Health Day was an opportunity we wouldn’t miss, and our partners at InMobi and Glance really helped amplify our message on mobile through rich experiences and innovative media.”&nbsp; &nbsp;

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Indonesians reached

Pepsodent launched a countrywide campaign with Mindshare, InMobi, and Glance to reach Indonesians on their always-on device: mobile. From the first touchpoint, the smart lock screen, to the deeper layers of the mobile app ecosystem, Pepsodent stayed present with Glance and InMobi, respectively. To ensure this message reached Indonesians most effectively, Pepsodent chose to communicate with them in Bahasa, the local language. Take a look at how thoughtful the approach was, driving dental consultations via teledentistry and in-person appointments.

Indonesians have been battling dental problems for decades due to low awareness and limited access to dental care, especially among rural and low-income populations. With 86% of Indonesians having never visited the dentist and 90% of sufferers not seeking treatment until the pain is unbearable, Pepsodent knew it had to bring about a change. The brand thus aimed to run an oral health program around a day dedicated to dental care: World Oral Health Day. It partnered with 32 dentistry faculty across Indonesia to provide free dental treatment. Ensuring this reached the people who needed it required a solid campaign, and Pepsodent had one planned. There were two objectives at the core of this campaign: 1. Increasing awareness about oral health and dental care among Indonesians. 2. Leading them closer to the solution: Pepsodent’s free dental consultations on World Oral Health Day.

Glance Advertising | Pepsodent's smart lock screen success story

Increasing awareness of oral healthcare to millions of Indonesians, Pepsodent saw consultations being booked from mobile's first touchpoint.

Pepsodent

One of the most engaging number puzzle games of today, 2248 by Inspired Square has millions playing to enjoy a challenge. Inspired Square is a game developer and publisher with a skilled team of game creators and engineers who are passionate about crafting games. Their goal is to create captivating and enduring gameplay experiences for everyone.

About Inspired Square and 2248

Inspired Square Wins the App Download Game for 2248 Globally With InMobi and Glance

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Inspired Square, with InMobi and Glance, brought an intelligent and eclectic approach to the app download campaign. With the effective use of multiple platforms, Inspired Square’s 2248 saw phenomenal results.

“We were eager to bring 2248 to an audience most likely to download the game, engage with it, and thoroughly enjoy it. Our partners at InMobi and Glance helped us identify and reach that audience in India and the US in ways that we hadn’t thought of. They gave us the opportunity to go beyond the traditional route with their suggestion of combining multiple platforms, including innovative mediums where gaming was at the center of the experience, and not just another type of ad placement. We are thrilled to see the number of downloads exceeding our expectations and how the InMobi-Glance team has been relentless in helping us grow. We continue to look to them for their guidance and partnership.”&nbsp; &nbsp;

Quote

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installs globally

of the RoAS target achieved

Inspired Square partnered with InMobi and Glance to leverage their multiple platforms, including owned and operated properties, to drive downloads of the 2248 app. The game developer built a solid foundation with InMobi and reached people where they were most active. It also experienced the unique benefits of innovative platforms to achieve great results. Here’s how they took their game a level up:

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We live in a world where gaming is massive, and puzzle games are among the most popular genres of today. However, this also means that there are new puzzle games mushrooming constantly, and Inspired Square wanted to find a way to bring their innovative puzzle game, 2248, to a global audience that would download it and stay engaged. The main challenge was to find the right platforms to reach those most likely to download the app.

Glance Advertising | Inspired Square's smart lock screen success story

With a global campaign that leveraged smart surfaces, Inspired Square engaged millions of gamers in India and the US.

Inspired Square

From the house of the Indofood CBP Group, an established player in the Indonesian consumable goods sector, Indofood Syrup Freiss is an Indonesian brand that prides itself on making syrups with fresh fruits, real sugar, and the goodness of honey.&nbsp;

About Indofood Syrup Freiss

Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan

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Indofood Syrup Freiss’s secret to success was an intelligent and innovative campaign that appealed to Indonesians’ appetite for good food and great deals. This was evident in how most coupon redemptions happened on the same day or the next. Not only was the brand able to drive awareness around its packaging, but it was also successful in inviting buyers of competitor brands to try Freiss, increasing its customer base. Isn’t that the biggest result for a brand?

“InMobi helped us create a unique campaign fitting for our first-of-its-kind packaging for Freiss. The team truly aided us in adding festive joy to Indonesians with a refreshing solution.”&nbsp; &nbsp;

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of the coupon redemption target achieved

of survey respondents were first-time purchases of Freiss

Freiss matched this first-of-its-kind packaging with a first-of-its-kind campaign – as carefully curated as a special three-course meal. The brand worked with I-DAC, Glance, and InMobi to serve Indonesians a unique experience with fresh ingredients.

It is well known that Indonesians enjoy breaking their Ramadan fasts with something sweet. Syrups are a great choice for preparing such dishes and are widely used in the country during the festive month of Ramadan. Therefore, the purchase intent is also high for this category. However, there is one problem that exists with syrups – frequent spillage after the first use. That’s a problem that Indofood Syrup Freiss was ready to solve around Ramadan 2023 with the launch of its brand-new packaging with its industry-first auto-lock technology. The brand now had to give this revolutionary packaging a grand launch. However, Freiss was still facing tough competition from the market leader. Therefore, Freiss had to not only drive awareness for its brand-new packaging but also attract loyalists of competitor brands and encourage them to buy a pack of Freiss.

Glance Advertising | Indofood Freiss's smart lock screen success story

A first-of-its-kind one-tap live streaming sampling campaign to launch a first-of-its-kind packaging in the Indonesian syrup market during Ramadan.

Indofood Freiss

An audio OTT platform primarily for podcasts, Kuku FM is revolutionizing Indian radio with audio books, programs, and more. It caters to a wide audience by offering content in 10 languages and is now the market leader in the Indian audio OTT space with the highest number of active subscribers.&nbsp;

About Kuku FM

Kuku FM Becomes India’s Top Audio OTT Platform with InMobi and Glance

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By exploring a variety of avenues, Kuku FM was able to reach a vast audience, increase app installs, and grow its subscriber base. InMobi and Glance continue to be top partners for Kuku FM, with the brand investing a significant portion of its ad spends on these platforms.

"When we began working with InMobi and Glance in 2021, we were looking to greatly expand our customer base and reach people across all parts of the country, penetrating equally into Tier-2 and Tier-3 cities to build the biggest Indian community of regular audio listeners. Today, we are the number one audio OTT platform in India. Our partners at InMobi and Glance have been an integral part of our journey towards making this happen, and the best part is, we saw our customer acquisition costs dropping significantly while our scale continued to increase. This was a truly beneficial effort for us, and we look forward to achieving more milestones with InMobi and Glance as we continue to grow"

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Achieving this goal required intelligent, thoughtful targeting at a wide scale. Kuku FM thus partnered with InMobi and Glance to embark on an exciting customer acquisition journey across various digital platforms. While InMobi helped the brand engage mobile-first Indians and acquire high-value users, Glance inspired consumers to act with just one click on the lock screen of their smartphones. Together InMobi and Glance enabled Kuku FM to create a significant brand value as an audio OTT app, especially among Gen Z and millennial audiences, making it a top audio content app in India.

In India, where people speak multiple languages and seek content in these languages, Kuku FM wanted its rich library of audio content to reach relevant audiences across all parts of the country. Thus, the brand wanted to get more app installs and subscriptions across India (including Tier-2 and Tier-3 cities) and acquire new listeners at scale to establish itself as the leading audio OTT platform in the country

Glance Advertising | Kuku FM's smart lock screen success story

The power of vernacular languages and mobile's first touchpoint became Kuku FM's formula to win over Indians in every corner of the country.

Kuku FM

Pizza Hut made its home in India in 1996 and since then, it has grown to over 700 stores in the country.&nbsp;The brand has been known and loved for offering fresh, delicious pizzas at an affordable price. But with other pizza players trying to grab a share of the pie, Pizza Hut had to find ways to continuously appeal to its audience.&nbsp;

About Pizza Hut

Pizza Hut Gets a Huge Slice of Engagement on the Lock Screen with Glance

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By enabling seamless discovery of the latest pizzas and deals in town, Pizza Hut melted the hearts of millions of Indians as they looked to indulge with friends and family. The campaign delivered stunning results.

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clicks in one day, the highest ever Pizza Hut saw

Pizza Hut partnered with Glance to bring its new pizzas and offers to young Indians during special weekends when they were most likely to order food. Glance, India's lock screen content platform with its massive reach and unique, clutter-breaking format, enabled the brand to catch the eye of its this audience in the blink of an eye before they unlocked their phones. With tempting visuals of their latest pizzas and a clear callout of special deals served on the lock screen, Pizza Hut compelled its audience to order.

Pizza Hut has always focused on innovation – both in terms of product and marketing. The brand created a new pizza – and needed to find a new way to launch it. The goal was to bring the latest pizzas and deals in town to its audience and drive clicks to visit the website.

Bringing delectable deals and pizzas on mobile's first touchpoint, Pizza Hut saw the highest-ever single day activity on its site.

Pizza Hut

DSP Asset Managers is a trusted organization that has been relentlessly helping people make sound investment decisions for over 25 years. It prides itself on helping investors from all walks of life and is one of the largest asset management companies (AMCs) in India today.

About DSP Asset Managers

DSP Asset Managers' Awareness Campaign Sees Returns on Glance

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With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns. With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns.

“Our goal was making more people aware of Index Funds and capturing their interest in a way that is high-impact and unmissable. Partnering with Glance was thus a no-brainer for us with its proposition of delivering full-screen content before people unlock their phones. The team was extremely efficient and helpful in driving this awareness campaign without missing a beat, which led to a 25% higher CTR. We look forward to many more campaigns together.”&nbsp; &nbsp;

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impressions

DSP Asset Managers partnered with Puretech Digital and InMobi to leverage Glance for its awareness amplification efforts. It created a great impact with clear, compelling communication for the right audience on the front page of mobile:

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Having a wealth of experience in guiding investors, DSP Asset Managers knows the importance of investment management. So, when it aimed to get people interested in index funds, the AMC knew that, it first had to create awareness about Index Funds and instill curiosity in investors. DSP Asset Managers decided, therefore, to invest in a highly impactful awareness campaign that wouldn’t get lost amid the clutter of other finance-related communication, and thereby amplify reach and engagement.

Glance Advertising | DSP Asset Managers' smart lock screen success story

Finding potential investors and interesting them with easy-to-consume, eye-catching communication on the smart lock screen, the brand saw great results.

Our SuccessStories