Skoda Kushaq

Skoda Kushaq

India

Millions get a ‘glance’ at the striking new Skoda Kushaq, on the lock screen

A compact SUV like no other, the stunning Skoda Kushaq reigns on the lock screen through immersive visuals & interactive CTAs.

Highlights

5.5 Mnimpressions

70kclicks

1.28%CTR

“
"At Skoda, we believe in leading the pack – a thought that’s inherent in all our products and mostly in the Kushaq, the one true king of the roads. Considering the stellar features that make the Kushaq stand out, we were on the lookout for an innovative platform that could optimally bring out the brilliance of this premium SUV. The lock screen felt like the ideal destination, one that could not only reinforce our message but position it for maximum visibility. Our partnership with Glance has proved the significance the lock screen can have in communicating with an audience grappling with ad fatigue & one too many distractions. Given the encouraging response we have received throughout the activity, we look forward to many such rewarding associations in the future."

The Brand Objective

Škoda, the Czech automobile giant, launched the Kushaq as part of their ‘India 2.0’ project. The name is derived from the Sanskrit word ‘Kushak’, meaning ‘emperor’, represented through design & functionality steeped in Indian roots but with a global appeal. While durability & safety are the cornerstones of the Kushaq, what makes it the ‘one true king’ of the roads is a seamless blend of luxury and performance.

A brainchild of continuous innovation & an embodiment of the rich Skoda heritage, this premium SUV demanded a showcase as aristocratic as itself. This is where Glance came in. The lock screen magnified the timelessness of the Kushaq on millions of smartphones across India. In a market gutted with cut-throat competition, Skoda proved its superiority once again by interacting with its audience through clutter-breaking communication, on screen zero.

Boosting awareness & encouraging test-drives for the Skoda Kushaq through striking, full-screen visuals on the lock screen.

The Solution

Skoda wanted to woo 18+ auto enthusiasts – men and women – across India at the first point of interaction with their smartphones – the lock screen. In order to do complete justice to the commanding features of the Kushaq, vivid visuals were delivered on screen zero, each with an interactive CTA. The uniqueness of the premium SUV shone on mobile’s front page, garnering eyeballs during immersive mobile moments.

Even though mass awareness was the primary goal, the campaign was also successful in encouraging a significant number of users to register for test drives on the brand site – an action they could take seamlessly right from their lock screens through just one, simple click.

results

The campaign was able to exceed expectations in just 30 days, registering a total of 5.55 Mn impressions. Breath-taking, full-screen visuals were able to turn the needle on generating awareness in a market saturated with competing brands.

Over the course of the campaign, this premium lock screen presence was able to significantly nudge users to opt for test drives, recording 70k clicks leading to the sign-up page. With a CTR of 1.28%, the new Skoda Kushaq’s lock screen appearance created a stir.