How Augmented Reality Retail Shopping Is Changing Fashion?


When the 2025 Cannes Film Festival lit up the red carpet, the world watched in awe. Graceful silhouettes, luxury fabrics, and striking accessories—each celebrity brought their own universe of style. Elle Fanning floated down in a custom Chanel gown, Halle Berry glowed in timeless Dior Haute Couture, and Dakota Johnson turned heads with her bold Gucci ensemble and Boucheron jewels.
But beyond admiration, there’s a silent question echoing in the hearts of many:: what is a fashion festival? Are there more fashion festivals? Can I attain any of them? Or at least Can I dress like that too?
Can we, the everyday fashion enthusiasts, recreate or even experiment with such red-carpet looks?
And more importantly, in a world driven by intelligent algorithms and generative technology—can AI help us get there?
Let's dig deep to find answers to all your questions about creating celebrity-inspired looks for events like a fashion festival. But first, let's understand what a fashion festival is—and take a closer look at the 2025 Cannes Film Festival.
A fashion festival is a multi-day event that showcases fashion in an immersive and celebratory environment. While fashion weeks are traditionally more industry-focused and attended by media, buyers, and designers, fashion festivals are often more accessible to the public, combining:
These festivals often mirror the vibe of music festivals like Coachella—but with a fashion-first twist. They celebrate the experience of fashion—how it’s worn, how it’s made, and how it makes people feel.
Where: New York City, USA
When: February & September
New York Fashion Week kicks off Fashion Month with unmatched energy, diversity, and cultural influence. It is known for:
It’s a festival of style that mirrors NYC itself: bold, inclusive, and ever evolving.
Where: London, UK
When: February & September
LFW is the creative heart of Fashion Month. It's where innovation meets rebellion, and tradition is challenged at every turn. This event is known for:
London Fashion Week is the go-to for fearless fashion lovers who crave the unexpected.
Where: Milan, Italy
When: February & September
Milan is the capital of luxury and craftsmanship. When it comes to glamour, Italian designers do it like no other. Milan Fashion Week is known for:
This is where high fashion feels indulgent, indulgent feels like art—and everything exudes la dolce vita.
Where: Paris, France
When: March & September
Closing out Fashion Month with elegance, Paris Fashion Week is the crown jewel of global fashion. It’s synonymous with:
Where: Cannes, France
When: May
Although not technically a fashion festival, the Cannes Film Festival has earned a reputation as a global fashion spectacle. The red carpet at Cannes is:
Cannes is proof that fashion festivals don’t always need a runway—they sometimes need just the right spotlight.
If you're planning to attend or cover fashion events this year, keep these on your radar:
Event | Location | Date | Focus |
Fashion Week Festival | New York, USA | September 12–13, 2025 | Trend discovery, networking, and music |
Fashion Fest UMN | Minneapolis, USA | November 21, 2025 | Fundraising for children's healthcare |
Slow Fashion Festival | Wrocław, Poland | TBA (Spring 2025) | Sustainability and conscious consumption |
Copenhagen Fashion Summit | Copenhagen, Denmark | Usually June | Sustainable innovation and industry talks |
Tokyo Fashion Festa | Tokyo, Japan | Autumn 2025 (TBA) | Streetwear and J-fashion culture |

The Cannes Film Festival has long been a fusion of cinema and fashion, where global style icons set the tone for trends that ripple across the fashion world. In 2025, this phenomenon reached new heights. Celebrities didn’t just wear garments—they made statements. They revived classic glamour, embraced bold modernism, and experimented with colors and textures in a way that defined personal branding.
The diversity in style sends a message: fashion is no longer one-size-fits-all. And that’s where AI steps in—to personalize these grand inspirations for you and me.
For decades, replicating celebrity looks required stylists, custom fittings, and deep pockets. But today, AI levels the playing field.
Imagine this: You love Scarlett Johansson’s Cannes look—sleek, powerful, and elegant. You want to see how you’d look in it, tweak it slightly for your body type, and maybe add a twist that reflects your personal style.
Glance AI, a cutting-edge personal styling app, lets you do exactly that.

Start your fashion transformation by downloading the Glance AI app on your smartphone. It’s your pocket-sized stylist that blends tech intelligence with fashion curation.
Once you're in the app, input basic details such as
This helps the AI create a style model that’s tailored specifically for you, because you aren’t just replicating a look, you're translating it.
This step is essential. The more accurate the picture, the better the AI can generate your virtual fashion twin. Think of it as scanning yourself into your own virtual styling room.
In just a few moments, Glance AI generates a “twin” version of you. This AI-generated avatar mirrors your features, body shape, and style preferences, acting as a digital mannequin for experimentation.
Now comes the fun part.
Want to try Elle Fanning’s custom Chanel gown look? Simply click on her Cannes 2025 image, observe the look, and explore a similar silhouette and design on your avatar. You can do the same for:
It’s like walking into a designer showroom curated just for you.
And here's the bonus: With Glance AI, you can download your customized look and share it instantly on social media with your friends and family.
6. Customize and Experiment
Don’t like the neckline? Want a different fabric? Wish for a different color that complements your skin tone better? Glance AI allows you to tweak and remix looks to suit your personality without compromising the core essence of the original inspiration.
Found the perfect look? With a single tap, you can order similar outfits from Glance AI’s integrated e-commerce partners. No need to hunt down each garment or accessory; your celebrity-inspired outfit is delivered right to your door.
8. Try It Physically and Get Feedback
Once your order arrives, try the look IRL. Feel the fabric. Observe how the fit complements your body. Take it for a spin at your next event or even just a dinner out. With Glance AI’s personalization engine, chances are you’ll hear something like, “Wow, you look like a movie star!”
Glance AI learns from your interactions. If you gravitate towards high-end glamour like Angelina Jolie or prefer Taraji P. Henson’s bold hues, the app evolves to offer even more accurate recommendations.
In time, your feed becomes a blend of red-carpet flair and your unique expression—making you the headline of your own fashion story.
At Glance AI, we’re not just building smart shopping tools — we’re helping people feel more confident in what they wear and how they shop. Guided by this vision, we joined the Cannes Lions International Festival of Creativity from June 16 to 20 — a global stage where innovation, technology, and storytelling come together.
There, we explored how AI is transforming fashion discovery, making it more personal, intuitive, and inclusive. With every step, Glance AI is shaping a future where shopping feels effortless, empowering, and truly human.
The 2025 Cannes Film Festival showed us what fashion can be when expression meets art. But it also reminded us how distant that world can feel from our everyday lives.
AI, particularly platforms like Glance AI, changes that narrative.
With a smartphone and a little curiosity, you can unlock looks that mirror the grandeur of Hollywood, tailored not just to trends but to you.
So, next time you scroll through images of celebrities shimmering on the red carpet, remember—you’re no longer just admiring.
You’re participating.
Because with AI fashion guidance, you can be the showstopper at your own fashion festival.
The biggest fashion festivals are New York Fashion Week, London Fashion Week, Milan Fashion Week, and Paris Fashion Week, collectively known as the “Big Four.” These global events set major fashion trends, showcase top designers, and influence the industry worldwide. Other notable fashion festivals include the Met Gala and emerging fashion weeks in cities like Copenhagen and Tokyo.
2. What is the meaning of festival fashion?
Festival fashion refers to expressive, creative clothing worn at music or cultural festivals. It blends comfort with bold personal style, often featuring bohemian, vintage, or trend-driven elements that allow people to showcase individuality while staying practical for long, outdoor events.
3. What are the top 4 fashion shows?
The top four fashion shows, known as the “Big Four,” are New York Fashion Week, London Fashion Week, Milan Fashion Week, and Paris Fashion Week. These events are the most influential in the fashion industry, setting global trends and showcasing leading designers and luxury brands.
4. Can AI really help me dress like a celebrity at a fashion festival?
Yes. AI can help you dress like a celebrity by analyzing red-carpet looks and adapting them to your body type, style preferences, and occasion. AI styling tools recreate similar outfits, suggest matching pieces, and show how the look would appear on you—making celebrity fashion more accessible and wearable.
5. What is a fashion festival, and how is Cannes 2025 related to it?
A fashion festival is an event that celebrates style, creativity, and cultural influence through designer showcases, trends, and iconic looks. While Cannes is primarily a film festival, it has become a major fashion moment because celebrities use the red carpet to debut high-fashion outfits that shape global style trends and attract widespread media attention.
6. How does Glance AI work for recreating celebrity looks?Glance AI uses smart algorithms to generate your digital twin, lets you try on celebrity-inspired outfits virtually, and even helps you shop the look.
7. Do I need expensive clothes to match celebrity styles at fashion festivals?
No. You don’t need expensive clothes to match celebrity styles at fashion festivals. By focusing on key style elements and using AI styling tools to find budget-friendly alternatives, you can recreate similar looks without paying luxury prices.
8. Is Glance AI only for women, or can men use it too for fashion festivals?
Glance AI is designed for all genders. Whether you're male, female, or non-binary, it adapts styling suggestions to fit your identity and body type.