Consumer Behavior with Glance AI Redefining Online Shopping Like Never Before
Virtual Try-On in India: Redefining Online Shopping with ‘Try Before You Buy’
What if your phone could try on clothes for you? Not just a static overlay or a clunky AR filter—but a living, breathing AI version of you. One that understands your style, body type, preferences, and mood. That’s not the future. That’s now—with virtual try on, powered by AI.
In India’s fast-evolving digital landscape, shopping habits are undergoing a radical shift. We're moving from endless scrolling and second-guessing to real-time, personalized discovery. The average user doesn’t want to browse 500 products. They want to see the right five—on themselves. This is where virtual try on technology is transforming the game.
But Glance AI doesn’t stop at “try on.” It’s not just an app that superimposes outfits on your selfie. It’s an AI-native commerce platform—one that creates your AI Twin: a personalized digital reflection of you that evolves with your style choices and helps you discover new looks every day. Built into your smartphone’s lock screen, Glance AI turns everyday browsing into an immersive, intuitive shopping experience.
In this blog, we’ll explore how virtual try on is reshaping ecommerce in India, why Glance AI stands apart, and what it means for the future of shopping, style, and AI-powered personalization.
What Is Virtual Try On and Why It’s Booming in India
The Shift from Static Shopping to Smart, Visual Commerce
Think back to the last time you hesitated over an online purchase. Was it the fit? The color of your skin tone? Or maybe just not knowing how it would look on you?
These everyday doubts are exactly what virtual try on technology solves. By blending AI and AR, it allows users to “try on” products digitally—be it a kurti, jacket, saree, or even sunglasses—using a live image or a personalized digital twin. You no longer need to imagine. You can see for yourself.
The Technology Behind Virtual Try-On
At its core, virtual try on uses a mix of technologies:
- AI & Deep Learning to understand body shape, skin tone, facial features, and hair type from a selfie.
- Augmented Reality (AR) to layer outfits, accessories, or beauty products realistically over your image or avatar.
- Computer Vision to map how a product moves with the body, where folds fall, or how light reflects—enhancing realism.
Glance AI builds on this foundation with generative AI—crafting fresh, style-forward looks each day based on your profile and evolving taste.
Unlike basic try-on apps, Glance AI creates a lookbook for your AI Twin, offering shoppable style inspiration that feels intuitive and true to you.
Who can Use Virtual Try-on?
From college students in Delhi to young professionals in Pune, and even digital-first parents in Bengaluru—virtual try on is becoming the default way to explore style.
In a country as diverse as India, where fashion is as much identity as it is utility, being able to see how a look fits your tone, your silhouette, your vibe isn’t just helpful—it’s essential.
Why Virtual Try-On Is the Smartest Way to Shop in 2025?
Shopping in 2025 isn’t just digital—it’s intelligent, intuitive, and incredibly efficient. Virtual try-on has emerged as the go-to solution for both shoppers and brands, especially in a market like India, where diversity, convenience, and trust drive consumer behavior. Here's why this tech isn’t just trending—it’s transforming retail.
Convenience and Speed
Gone are the days of hopping from store to store or waiting in trial room queues. With virtual try-on, you can explore hundreds of options within minutes—outfits, accessories, even makeup—without leaving your couch. It’s shopping made frictionless, right from your screen, anytime you want.
Better Purchase Confidence
The age-old “Will this look good on me?” The dilemma finally has a smart answer. Virtual try-on helps shoppers see exactly how a product looks on them—not on a model or mannequin. That visual confidence translates into smarter choices, fewer impulse regrets, and significantly lower return rates, especially for premium or occasion-based purchases.
Personalized Experience
What sets the 2025 virtual try-on apart is its deep AI integration. It's not one-size-fits-all—it’s hyper-customized. Platforms can now learn your style, skin tone, body type, and even your regional fashion preferences. The result? A curated feed that feels like it was made just for you.
Cost Efficiency for Brands
Returns eat into profits. Trial rooms take up space. Virtual try-on helps brands reduce both. With fewer returns and minimal physical infrastructure, retailers save big on logistics, warehousing, and operational costs—while offering a premium digital experience.
Sustainability
This shift isn’t just good for wallets—it’s good for the planet. Fewer returns mean less transport-related emissions. Digital trials mean less packaging waste. And with virtual catalogs replacing printed brochures, brands cut down on paper usage too. Virtual try-on helps make fashion cleaner, greener, and leaner.
The Real Impact of Virtual Try On for Shoppers in India
Reduced Returns, Increased Confidence
In India’s rapidly expanding online fashion market, one persistent challenge remains: shopper uncertainty. Many consumers still hesitate to click ‘buy’ because they’re unsure how a piece of clothing will look on them—leading to high product return rates and frequent cart abandonment.
Virtual try-on technology is changing that.
By enabling users to digitally visualize how garments might appear on their own image or avatar, these solutions are addressing a fundamental gap in e-commerce: the inability to try before you buy. This leads to greater purchase confidence, fewer ill-fitting orders, and a significant reduction in returns.
For retailers, the benefits go beyond customer satisfaction. Fewer returns translate to lower logistics costs, reduced inventory waste, and stronger customer trust—especially in markets where fashion choices are deeply personal and influenced by body type, fit preferences, and regional styles.
A 24/7 Virtual Trial Room Experience
Unlike static images or generalized size charts, virtual try-on platforms offer an immersive and AI-powered personalized experience that mirrors in-store trial rooms—minus the pressure or hassle. Consumers can engage at their own pace, on their own time, making online shopping more intuitive and user-centered.
Bringing Cultural and Regional Nuance to Digital Fashion
India’s diversity demands more than just trend-based recommendations. Virtual try-on systems that incorporate regional preferences—such as traditional attire, color palettes, and local fashion cues—stand to make a bigger impact. Whether someone is shopping for festive ethnic wear in Varanasi or casual streetwear in Bengaluru, the new personalised shopping tech is adaptable to individual and cultural contexts.
In short, virtual try-on is more than a flashy feature—it’s becoming a key driver of e-commerce maturity in India. It bridges the gap between convenience and confidence, offering a more thoughtful and personalized way to shop for fashion online.
Prominent Industries Embracing Virtual Try-On
Virtual try-on (VTO) technology has evolved from an experimental feature to a mainstream solution across multiple consumer-facing industries in India. While fashion pioneered its adoption, sectors like beauty, eyewear, and jewelry are now also leveraging the technology to bridge the experience gap between physical and digital retail. Here's a closer look at how virtual try-on is reshaping diverse industries:
Fashion: Setting the Standard for Immersive Retail
The fashion sector has led the charge in virtual try-on adoption. As of 2024, India’s AR market in fashion was valued at approximately USD 113.56 million and is projected to grow to USD 801.77 million by 2030—an impressive CAGR of 38.3%. This growth signals a shift in consumer expectations, with more shoppers seeking personalized and visual product experiences before making purchase decisions.
Virtual try-on tools in fashion allow users to visualize clothing on digital avatars or uploaded images, increasing purchase confidence and reducing return rates—a critical metric for online retailers.
Beauty and Cosmetics: Driving Hyper-Personalization
The beauty industry has embraced virtual try-on as a way to deliver real-time, individualized recommendations. Globally, the virtual makeup market is forecasted to grow from $0.91 billion in 2024 to $1.12 billion in 2025, at a CAGR of 23.3%.
In India, e-commerce platforms are integrating AR-based features that allow users to try multiple products—like lipsticks, eyeliners, and foundations—simultaneously. This functionality helps consumers make better-informed decisions, which not only reduces the risk of dissatisfaction but also enhances brand engagement and loyalty.
Eyewear: Bridging Fit and Style
Eyewear brands are using virtual try-on to tackle two core customer concerns: fit and appearance. Through 3D face-mapping and AR overlays, customers can now preview how frames will look and sit on their faces.
This innovation is particularly relevant in India’s fast-growing online eyewear segment, where platforms have reported improved conversion rates and reduced product returns. The try-on feature is proving to be a practical solution to a problem that traditionally required physical presence.
Jewelry: Enabling Informed Luxury Purchases
In high-involvement product categories like jewelry, virtual try-on has emerged as a tool to simulate the tactile showroom experience. Brands are deploying AR technologies to let customers view rings, necklaces, and earrings on themselves digitally—either online or through in-store digital kiosks.
This is especially important in the Indian context, where jewelry purchases are often symbolic, personalized, and traditionally trial-based. The ability to preview items digitally empowers customers without compromising the emotional aspect of such purchases.
Explore AI-Designed Looks with Glance
How to Experience Virtual Try-On in India?
Trying before buying has never been this simple—or this smart. With the rise of virtual try-on (VTO) technology, you can now shop with confidence and personalization at your fingertips. Here’s how to dive into the experience and the key platforms leading the way in India:
1. Choose Your Platform Based on What You're Shopping For
Different industries have embraced virtual try-on in unique ways. Whether you’re picking frames or planning a festive look, there’s a VTO solution for you.
- Fashion: Apps like Ajio, Myntra, and Tata Cliq now offer AR-powered experiences that let you visualize outfits on your body type—helping you decide faster and better.
- Eyewear: Lenskart is one of India’s pioneers, offering 3D try-ons for spectacles and sunglasses so you can see exactly how they’ll look on your face.
- Beauty and Cosmetics: Platforms like Nykaa and Sugar enable users to virtually apply makeup—lipsticks, eyeshadows, and more—using AR, right from their phone cameras.
- Jewelry: CaratLane and Melorra offer virtual previews of earrings, necklaces, and rings. Especially useful for high-value items, this gives buyers the chance to “wear” the product before spending.
- Furniture/Home Décor: Even home spaces are getting smarter. Pepperfry and Livspace allow customers to use AR to visualize how a piece of furniture will look and fit in their room.
2. What You Need to Get Started
Most VTO experiences require just a smartphone and a stable internet connection. Some platforms may ask for a selfie to generate a realistic avatar, while others use your live camera feed. It’s quick, secure, and intuitive.
3. What Makes the Experience Worth It
- Instant visual feedback
- Eliminates sizing and styling doubts
- Reduces return hassles
- Feels immersive and fun
Glance AI: Experience Virtual Try-On in Its More Evolved State
Virtual try-on has come a long way—and with Glance AI, it’s no longer just about seeing how something might look on you. It’s about experiencing a fully personalized, AI-driven shopping journey. With your AI Twin—a realistic, evolving digital version of yourself—Glance AI goes beyond static visuals to understand your body type, style preferences, and cultural context. It refreshes your wardrobe suggestions daily, curates looks you’ll actually love, and lets you shop directly within the experience. It’s not just try-before-you-buy—it’s style, discovery, and purchase, all seamlessly tailored to you. Glance AI is where virtual try-on becomes intelligent commerce.
See How Glance Personalizes Your Shopping
Why Glance AI Matters for Virtual Try On?
Glance’s omni-surface approach to virtual commerce—lock screen + TV + app—means try-ons aren’t siloed to an app download or single session. They're ambient. Persistent. Intelligent.
This unlocks:
- Passive discovery without opening a browser or app
- Continuity of personalization across screens
- Higher engagement with visual commerce formats
Wrap Up
In a country as diverse and digitally forward as India, virtual try-on is no longer a novelty—it’s becoming the gold standard for online shopping. From reducing returns and increasing buyer confidence to enabling a more personalized and inclusive experience, VTO is setting a new benchmark for e-commerce in 2025 and beyond.
As AI matures and user expectations evolve, platforms that can blend personalization, cultural context, and intuitive interfaces will dominate. The future belongs to experiences that feel tailor-made—where your next outfit, accessory, or beauty look isn't guessed, but intelligently suggested and virtually tested. For Indian consumers, that future is already on their lock screen.
FAQs About Virtual Try On
1. What is virtual try-on technology?
Virtual try-on lets you preview clothing, accessories, or makeup on your image or digital avatar using AI and AR technologies.
2. How does virtual try-on improve shopping?
It boosts confidence by showing how products look on you, reducing returns and making online shopping more personal and intuitive.
3. Which brands offer virtual try-on in India?
Brands like Ajio, Myntra, Lenskart, Nykaa, and CaratLane are actively using virtual try-on to enhance user experience.
4. Is virtual try-on accurate?
Yes, with AI-driven personalization and advanced face/body mapping, accuracy has significantly improved for fit, shade, and style.
5. Can virtual try-on help reduce returns?
Absolutely. By letting shoppers visualize fit and look, virtual try-on cuts down return rates and boosts satisfaction.
6. Do Glance AI offer virtual try-on features?
Glance AI offers much more than virtual try-on. It creates a personalized AI Twin to help you discover and shop styles uniquely suited to you.
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