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Generative AI is revolutionizing how we create and interact with content—producing everything from lifelike images to expressive text and AI-generated videos. These technologies are reshaping industries, unlocking new creative possibilities, and personalizing experiences at scale. Platforms like Glance AI are leading this evolution, using generative AI to deliver dynamic, real-time content and transforming how users discover, shop, and engage—right from their mobile screens and smart TVs through the Glance AI app. In this guide, we’ll explore the different types of generative AI tools, how they work, and why they’re shaping the future of digital creation.
Generative AI is a subset of artificial intelligence focused on creating new content—whether it’s images, text, music, or video—by learning from existing datasets. Unlike traditional AI models, which make predictions or classifications based on data, generative AI produces entirely new data.
This technology has a wide range of applications, from automating content creation and personalizing experiences to enhancing creativity in art, entertainment, and design. Whether you are a marketer, a designer, or a content creator, generative AI tools have the potential to enhance productivity and creativity.
Generative AI tools can be categorized into different types, depending on the content they create. Below are the most popular types of generative AI models that are reshaping content creation:
Generative AI image creators are tools that can produce realistic or artistic images from textual descriptions or other forms of input. These tools are primarily based on Generative Adversarial Networks (GANs), which learn the features of images from vast datasets and use this knowledge to generate entirely new visuals.
Generative AI image creators are used by graphic designers, marketing teams, and digital artists to generate marketing visuals, product designs, concept art, or even album covers.
Text generation tools use deep learning models to create human-like text. These AI tools can generate anything from blog posts to dialogue, poems, or marketing copy. They are typically based on transformer models, such as GPT-3 and GPT-4, which are capable of understanding context and producing coherent text.
Examples: ChatGPT, Jasper AI, Copy.ai
These generative AI text tools are widely used in content marketing, customer support automation, and creative writing, helping businesses scale their content production efforts.
Generative AI video tools are still emerging but are rapidly gaining popularity. These tools use AI algorithms to generate videos, often by combining text, image, or audio inputs. One of the most common techniques is DeepFake technology, which manipulates video content to create realistic synthetic media.
AI video tools are used for creating explainer videos, advertisements, educational content, and even personalized videos for audiences in real time.
Generative AI music tools create original music compositions or replicate human voices by learning from existing music and voice recordings. These tools are particularly popular for creating royalty-free music for videos, games, and podcasts.
Examples: Jukedeck, Boomy, Descript
Content creators, podcasters, and filmmakers use AI music and audio tools to enhance their work with unique soundtracks, voiceovers, or background scores.
AI tools for code generation help developers write code faster and with fewer errors. These tools use machine learning to understand and predict the next steps in the code-writing process.
Examples: GitHub Copilot, Tabnine, Amazon CodeWhisperer
Developers use these tools to speed up their coding process, debug issues, and automate repetitive tasks, enhancing productivity and reducing errors.
Generative AI tools are reshaping how we create, design, and develop across multiple domains—from marketing and media to coding and customer service. Below is a detailed overview of some of the most widely adopted and influential tools in the space:
A state-of-the-art conversational AI based on the GPT-4 architecture, ChatGPT can generate high-quality human-like text, answer complex questions, summarize articles, create email drafts, and even write code. It’s widely used in customer service automation, content creation, and educational tools.
This AI model creates images from textual descriptions. Known for producing detailed, creative, and often surreal visuals, DALL·E 2 is used in advertising, product design, social media content, and creative storytelling.
A powerful AI image generator that specializes in stylized, conceptual, and artistic visuals. Midjourney has a strong community base and is often used by designers and artists for ideation, mood boards, and visual storytelling.
An open-source text-to-image diffusion model that gives users complete creative freedom. It’s ideal for developers and creators looking to build custom workflows or integrate image generation into their apps. Frequently used in gaming, marketing, and branding.
Tailored for marketers, Jasper AI helps generate blog posts, ad copy, email campaigns, and even SEO-optimized content. It’s particularly popular among content marketers and agencies seeking to scale content production without compromising quality.
An AI writing tool focused on generating short-form and long-form marketing content. Businesses use Copy.ai to create product descriptions, landing page copy, email subject lines, and social media posts quickly and efficiently.
A leading AI video generation tool that allows users to create professional videos with AI avatars speaking the provided script. It’s widely used for employee training, product demos, internal communication, and explainer videos—all without requiring a video team.
Turns long-form text like blog posts or transcripts into short, engaging videos. Ideal for social media marketers, YouTubers, and educators looking to repurpose written content into visual formats.
A robust creative suite for video generation and editing powered by AI. It offers features like green screen editing, motion tracking, and text-to-video generation. Popular among filmmakers, content creators, and creative studios.
Previously offered AI-generated music based on input parameters like mood and tempo. Though now acquired, it inspired tools that allow creators to add customized, royalty-free soundtracks to their content.
Boomy allows users to generate original music tracks in seconds using AI. It’s aimed at musicians, influencers, and video creators who need custom sound without complex tools or expensive licensing.
An all-in-one tool for podcasting and video editing. Its standout feature is Overdub—AI voice cloning that allows users to correct or regenerate audio just by editing the transcript. Also supports screen recording and editing workflows.
Developed by GitHub and OpenAI, this tool acts as an AI pair programmer. It offers real-time code suggestions directly in the developer’s IDE, boosting productivity, reducing errors, and streamlining repetitive coding tasks.
An AI-powered code completion tool that supports multiple programming languages. It learns from your coding patterns and provides intelligent auto-complete suggestions. Useful for individual developers and engineering teams alike.
An AI coding assistant from AWS that generates code from natural language input. It's designed to improve developer productivity while ensuring security, compatibility with AWS services, and real-time suggestions for multiple coding tasks.
Below is a comparison table showcasing some of the top generative AI tools across different content types:
Tool | Type | Key Features | Use Case |
DALL·E 2 | Image Generation | Generates high-quality images from text descriptions | Artistic design, product design, marketing visuals |
ChatGPT (GPT-4) | Text Generation | Produces human-like text, answers questions | Content writing, customer support, conversational AI |
Synthesia | Video Generation | AI avatars that speak provided scripts | Corporate training, explainer videos, marketing content |
Runway ML | Video Editing/Generation | Advanced video editing, background removal | Video editing, creative projects, video generation |
Jukedeck | Music Generation | AI-composed music based on user inputs | Music production for videos, podcasts, and ads |
GitHub Copilot | Code Generation | Suggests code snippets based on natural language | Code development, reducing development time |
Generative AI has come a long way—beyond just generating images, text, or code, it's now redefining how we shop. Glance AI, powered by advanced generative AI technology, is your personal shopping companion designed to make fashion decisions smarter and more intuitive. It allows users to visualize multiple outfit combinations in real time, helping them discover what looks best before making a purchase. Whether you're exploring styles, creating wishlists, or comparing looks, Glance AI transforms your shopping experience into something interactive, personalized, and confidence-driven—right from your mobile screen.
If you like any AI-generated look, you can shop directly from the Generative AI tool itself. Glance AI bridges inspiration and action by letting you seamlessly explore, customize, and purchase outfits—all within the same interface. No more switching apps or second-guessing your choices. Shopping is made smarter, faster, and more personal.
Generative AI models are built on complex algorithms that learn patterns from vast datasets. These models, like Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), work by analyzing data, identifying patterns, and generating new outputs based on that learning.
For instance, GANs consist of two neural networks—the generator and the discriminator—which work together to produce high-quality content. The generator creates content, while the discriminator evaluates it, pushing the generator to improve its output continually.
While generative AI offers numerous advantages, it also comes with challenges:
The future of generative AI is bright, with advancements in AI models leading to even more realistic and innovative content creation. Expect more powerful multimodal AI tools capable of handling text, image, video, and audio simultaneously.
Generative AI tools will continue to empower creators, businesses, and developers to produce high-quality content with unprecedented speed and efficiency, opening up new opportunities across industries.
Generative AI tools are transforming how we approach creativity and content generation. From AI image creators to video generators, these tools are making it easier and faster to create high-quality content, revolutionizing industries ranging from marketing and entertainment to education and technology. As these tools evolve, we can expect even more innovative and personalized content to emerge, making it an exciting time for creators and businesses alike.
By understanding the different types of generative AI tools and their applications, you can choose the right tools to enhance your creative and business processes. Embrace the power of AI and explore the vast possibilities that lie ahead.
The main types include image generators, text models, video creators, music/audio tools, and code generators. Each is designed to create content in its respective format using AI-powered algorithms.
Generative AI images are visuals created by artificial intelligence models trained on large datasets. These tools can generate new images based on text prompts or learned visual patterns, often producing highly realistic or artistic results.
Some of the most popular and effective generative AI image creators include DALL·E 2 (known for photorealism), Midjourney (famous for artistic styling), and Stable Diffusion (an open-source powerhouse for flexible image generation).
Yes, it can. Tools like Synthesia and Runway ML are leading the way in AI-generated video content. They can produce explainer videos, and avatar-led presentations, and even edit or enhance video content automatically.
You can find extensive lists of generative AI models on platforms like Hugging Face, Papers With Code, and other AI research directories. These platforms categorize tools for tasks like image generation, natural language processing, audio synthesis, and more.