DSP Asset Managers' Awareness Campaign Sees Returns on Glance
DSP Asset Managers is a trusted organization that has been relentlessly helping people make sound investment decisions for over 25 years. It prides itself on helping investors from all walks of life and is one of the largest asset management companies (AMCs) in India today.
““Our goal was making more people aware of Index Funds and capturing their interest in a way that is high-impact and unmissable. Partnering with Glance was thus a no-brainer for us with its proposition of delivering full-screen content before people unlock their phones. The team was extremely efficient and helpful in driving this awareness campaign without missing a beat, which led to a 25% higher CTR. We look forward to many more campaigns together.”
Yogesh Apte
Manager, e-Business, DSP Asset Managers
Having a wealth of experience in guiding investors, DSP Asset Managers knows the importance of investment management. So, when it aimed to get people interested in index funds, the AMC knew that, it first had to create awareness about Index Funds and instill curiosity in investors. DSP Asset Managers decided, therefore, to invest in a highly impactful awareness campaign that wouldn’t get lost amid the clutter of other finance-related communication, and thereby amplify reach and engagement.
DSP Asset Managers partnered with Puretech Digital and InMobi to leverage Glance for its awareness amplification efforts. It created a great impact with clear, compelling communication for the right audience on the front page of mobile:
Finding the audience with the highest interest:
Potential investors DSP Asset Managers found the people most likely to be interested in index funds. Reaching Indians between 25 and 54 years of age, it tapped into appographic signals to engage people who owned financial services apps. With interest targeting, it found those who constantly consumed finance-related news and content. It also identified business professionals as an audience group that would benefit from its offerings.
The best bet to engage millions:
The smart lock screen In a time when people are exposed to financial advice everywhere on every platform, DSP Asset Managers knew it had to try an unconventional yet effective means to reach its audience. The brand thus took over the smart lock screen with Glance, giving potential investors the information they needed before they could get lost in the noise by unlocking their phones. This was done by serving easy-to-consume, eye-catching creatives, tailored to suit the platform. This ensured the messaging was unmissable.
Creative Experience 1
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With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns. With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns.
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