For over eight decades, American Tourister has been a trusted luggage brand. What has kept it going all these years is its ever-evolving approach, fun sensibility, and constant commitment to quality and innovative design.&nbsp;

About American Tourister

American Tourister Packs a Punch in One Shot With an Immersive One-click IPL Campaign

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American Tourister successfully managed to break the boundary with smart communication, immersive interaction, and an unmatched live score experience for cricket enthusiasts.

“Team InMobi and Glance resonated with our fun outlook and thirst for innovation, which is what made our entire campaign ideation and execution process a delight. Our goal of driving awareness around the IPL was clear, and the team made it happen seamlessly and creatively with a one-of-a-kind interactive live score experience. Thanks to them for their enthusiasm, and here’s to more wins together.”&nbsp; &nbsp;&nbsp;

Team American Tourister

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Indians reached

higher engagement rate achieved

higher click-through rate observed

<div class="raw-html-embed">American Tourister played the field brilliantly with an interactive experience on the smart lock screen. The brand made this happen with BigTrunk Communications, Glance, and InMobi, delivering delight with live cricket updates and an engaging exploration without the need to unlock the phone. Let’s see what made this campaign a game-changer.</div>

<div class="raw-html-embed">The Indian Premier League, referred to as the IPL, is a special cricket tournament in India. It is a time when not only lovers of the sport but the entire country is hooked on watching matches and rooting for their favorite teams. Of course, brands go where the audience goes. They are quick to make their move during this season, and it is typical to see thousands of traditional and new-age brands vying for every Indian’s attention. American Tourister’s objective amid the IPL cricket craze was simple – maximizing brand awareness in a memorable way. The brand knew that hitting it out of the park required thinking out of the box.</div>

By employing an interactive one-tap live-score experience featuring clever cricket wordplay and one of India's favorite cricketers, American Tourister got Indians exploring their products.

American Tourister

As a globally renowned dental care brand, Unilever’s Pepsodent needs no introduction. The brand has left its mark on Indonesians to prevent dental problems, a mission it has been working toward for over three decades.&nbsp;

About Pepsodent

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

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The numbers were as big as the Indonesian smiles that Pepsodent created by giving free consultations. Besides seeing great engagement with the experiences and several registrations for the free consultation, the brand saw a +210 bps increase in its market share comparing the first quarters of 2021 and 2023. What’s more, its brand power saw a +50 bps lift.* *vs MAT Q4’22

“With a brand mission of eradicating oral health disease, we wanted to remove barriers and get Indonesians to do routine dental health consultations. World Oral Health Day was an opportunity we wouldn’t miss, and our partners at InMobi and Glance really helped amplify our message on mobile through rich experiences and innovative media.”&nbsp; &nbsp;

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higher CTR achieved

Indonesians reached

Pepsodent launched a countrywide campaign with Mindshare, InMobi, and Glance to reach Indonesians on their always-on device: mobile. From the first touchpoint, the smart lock screen, to the deeper layers of the mobile app ecosystem, Pepsodent stayed present with Glance and InMobi, respectively. To ensure this message reached Indonesians most effectively, Pepsodent chose to communicate with them in Bahasa, the local language. Take a look at how thoughtful the approach was, driving dental consultations via teledentistry and in-person appointments.

Indonesians have been battling dental problems for decades due to low awareness and limited access to dental care, especially among rural and low-income populations. With 86% of Indonesians having never visited the dentist and 90% of sufferers not seeking treatment until the pain is unbearable, Pepsodent knew it had to bring about a change. The brand thus aimed to run an oral health program around a day dedicated to dental care: World Oral Health Day. It partnered with 32 dentistry faculty across Indonesia to provide free dental treatment. Ensuring this reached the people who needed it required a solid campaign, and Pepsodent had one planned. There were two objectives at the core of this campaign: 1. Increasing awareness about oral health and dental care among Indonesians. 2. Leading them closer to the solution: Pepsodent’s free dental consultations on World Oral Health Day.

Increasing awareness of oral healthcare to millions of Indonesians, Pepsodent saw consultations being booked from mobile's first touchpoint.

Pepsodent

One of the most engaging number puzzle games of today, 2248 by Inspired Square has millions playing to enjoy a challenge. Inspired Square is a game developer and publisher with a skilled team of game creators and engineers who are passionate about crafting games. Their goal is to create captivating and enduring gameplay experiences for everyone.

About Inspired Square and 2248

Inspired Square Wins the App Download Game for 2248 Globally With InMobi and Glance

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Inspired Square, with InMobi and Glance, brought an intelligent and eclectic approach to the app download campaign. With the effective use of multiple platforms, Inspired Square’s 2248 saw phenomenal results.

“We were eager to bring 2248 to an audience most likely to download the game, engage with it, and thoroughly enjoy it. Our partners at InMobi and Glance helped us identify and reach that audience in India and the US in ways that we hadn’t thought of. They gave us the opportunity to go beyond the traditional route with their suggestion of combining multiple platforms, including innovative mediums where gaming was at the center of the experience, and not just another type of ad placement. We are thrilled to see the number of downloads exceeding our expectations and how the InMobi-Glance team has been relentless in helping us grow. We continue to look to them for their guidance and partnership.”&nbsp; &nbsp;

Quote

installs globally

of the RoAS target achieved

Inspired Square partnered with InMobi and Glance to leverage their multiple platforms, including owned and operated properties, to drive downloads of the 2248 app. The game developer built a solid foundation with InMobi and reached people where they were most active. It also experienced the unique benefits of innovative platforms to achieve great results. Here’s how they took their game a level up:

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We live in a world where gaming is massive, and puzzle games are among the most popular genres of today. However, this also means that there are new puzzle games mushrooming constantly, and Inspired Square wanted to find a way to bring their innovative puzzle game, 2248, to a global audience that would download it and stay engaged. The main challenge was to find the right platforms to reach those most likely to download the app.

With a global campaign that leveraged smart surfaces, Inspired Square engaged millions of gamers in India and the US.

Inspired Square

From the house of the Indofood CBP Group, an established player in the Indonesian consumable goods sector, Indofood Syrup Freiss is an Indonesian brand that prides itself on making syrups with fresh fruits, real sugar, and the goodness of honey.&nbsp;

About Indofood Syrup Freiss

Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan

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Indofood Syrup Freiss’s secret to success was an intelligent and innovative campaign that appealed to Indonesians’ appetite for good food and great deals. This was evident in how most coupon redemptions happened on the same day or the next. Not only was the brand able to drive awareness around its packaging, but it was also successful in inviting buyers of competitor brands to try Freiss, increasing its customer base. Isn’t that the biggest result for a brand?

“InMobi helped us create a unique campaign fitting for our first-of-its-kind packaging for Freiss. The team truly aided us in adding festive joy to Indonesians with a refreshing solution.”&nbsp; &nbsp;

Indonesians reached on Glance

of the coupon redemption target achieved

of survey respondents were first-time purchases of Freiss

Freiss matched this first-of-its-kind packaging with a first-of-its-kind campaign – as carefully curated as a special three-course meal. The brand worked with I-DAC, Glance, and InMobi to serve Indonesians a unique experience with fresh ingredients.

It is well known that Indonesians enjoy breaking their Ramadan fasts with something sweet. Syrups are a great choice for preparing such dishes and are widely used in the country during the festive month of Ramadan. Therefore, the purchase intent is also high for this category. However, there is one problem that exists with syrups – frequent spillage after the first use. That’s a problem that Indofood Syrup Freiss was ready to solve around Ramadan 2023 with the launch of its brand-new packaging with its industry-first auto-lock technology. The brand now had to give this revolutionary packaging a grand launch. However, Freiss was still facing tough competition from the market leader. Therefore, Freiss had to not only drive awareness for its brand-new packaging but also attract loyalists of competitor brands and encourage them to buy a pack of Freiss.

A first-of-its-kind one-tap live streaming sampling campaign to launch a first-of-its-kind packaging in the Indonesian syrup market during Ramadan.

Indofood Freiss

An audio OTT platform primarily for podcasts, Kuku FM is revolutionizing Indian radio with audio books, programs, and more. It caters to a wide audience by offering content in 10 languages and is now the market leader in the Indian audio OTT space with the highest number of active subscribers.&nbsp;

About Kuku FM

Kuku FM Becomes India’s Top Audio OTT Platform with InMobi and Glance

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By exploring a variety of avenues, Kuku FM was able to reach a vast audience, increase app installs, and grow its subscriber base. InMobi and Glance continue to be top partners for Kuku FM, with the brand investing a significant portion of its ad spends on these platforms.

"When we began working with InMobi and Glance in 2021, we were looking to greatly expand our customer base and reach people across all parts of the country, penetrating equally into Tier-2 and Tier-3 cities to build the biggest Indian community of regular audio listeners. Today, we are the number one audio OTT platform in India. Our partners at InMobi and Glance have been an integral part of our journey towards making this happen, and the best part is, we saw our customer acquisition costs dropping significantly while our scale continued to increase. This was a truly beneficial effort for us, and we look forward to achieving more milestones with InMobi and Glance as we continue to grow"

Achieving this goal required intelligent, thoughtful targeting at a wide scale. Kuku FM thus partnered with InMobi and Glance to embark on an exciting customer acquisition journey across various digital platforms. While InMobi helped the brand engage mobile-first Indians and acquire high-value users, Glance inspired consumers to act with just one click on the lock screen of their smartphones. Together InMobi and Glance enabled Kuku FM to create a significant brand value as an audio OTT app, especially among Gen Z and millennial audiences, making it a top audio content app in India.

In India, where people speak multiple languages and seek content in these languages, Kuku FM wanted its rich library of audio content to reach relevant audiences across all parts of the country. Thus, the brand wanted to get more app installs and subscriptions across India (including Tier-2 and Tier-3 cities) and acquire new listeners at scale to establish itself as the leading audio OTT platform in the country

The power of vernacular languages and mobile's first touchpoint became Kuku FM's formula to win over Indians in every corner of the country.

Kuku FM

Pizza Hut made its home in India in 1996 and since then, it has grown to over 700 stores in the country.&nbsp;The brand has been known and loved for offering fresh, delicious pizzas at an affordable price. But with other pizza players trying to grab a share of the pie, Pizza Hut had to find ways to continuously appeal to its audience.&nbsp;

About Pizza Hut

Pizza Hut Gets a Huge Slice of Engagement on the Lock Screen with Glance

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By enabling seamless discovery of the latest pizzas and deals in town, Pizza Hut melted the hearts of millions of Indians as they looked to indulge with friends and family. The campaign delivered stunning results.

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higher CTR

clicks in one day, the highest ever Pizza Hut saw

Pizza Hut partnered with Glance to bring its new pizzas and offers to young Indians during special weekends when they were most likely to order food. Glance, India's lock screen content platform with its massive reach and unique, clutter-breaking format, enabled the brand to catch the eye of its this audience in the blink of an eye before they unlocked their phones. With tempting visuals of their latest pizzas and a clear callout of special deals served on the lock screen, Pizza Hut compelled its audience to order.

Pizza Hut has always focused on innovation – both in terms of product and marketing. The brand created a new pizza – and needed to find a new way to launch it. The goal was to bring the latest pizzas and deals in town to its audience and drive clicks to visit the website.

Bringing delectable deals and pizzas on mobile's first touchpoint, Pizza Hut saw the highest-ever single day activity on its site.

Pizza Hut

DSP Asset Managers is a trusted organization that has been relentlessly helping people make sound investment decisions for over 25 years. It prides itself on helping investors from all walks of life and is one of the largest asset management companies (AMCs) in India today.

About DSP Asset Managers

DSP Asset Managers' Awareness Campaign Sees Returns on Glance

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With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns. With speed and efficiency in driving awareness among the right people through thoughtful, informative, and striking communication on the right platform, DSP Asset Managers saw great returns.

“Our goal was making more people aware of Index Funds and capturing their interest in a way that is high-impact and unmissable. Partnering with Glance was thus a no-brainer for us with its proposition of delivering full-screen content before people unlock their phones. The team was extremely efficient and helpful in driving this awareness campaign without missing a beat, which led to a 25% higher CTR. We look forward to many more campaigns together.”&nbsp; &nbsp;

impressions

DSP Asset Managers partnered with Puretech Digital and InMobi to leverage Glance for its awareness amplification efforts. It created a great impact with clear, compelling communication for the right audience on the front page of mobile:

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Having a wealth of experience in guiding investors, DSP Asset Managers knows the importance of investment management. So, when it aimed to get people interested in index funds, the AMC knew that, it first had to create awareness about Index Funds and instill curiosity in investors. DSP Asset Managers decided, therefore, to invest in a highly impactful awareness campaign that wouldn’t get lost amid the clutter of other finance-related communication, and thereby amplify reach and engagement.

Finding potential investors and interesting them with easy-to-consume, eye-catching communication on the smart lock screen, the brand saw great results.

DSP Asset Managers

Pepsodent fosters healthy brushing habits with mobile at first Glance

Pepsodent aimed to captivate users with personalized messaging contextualized to the time of the day, driving dental awareness and encouraging brushing twice daily with Pepsodent Complete 8.

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Glance effectively brought the idea of dental discipline to life with a personalized experience and a compelling message. The campaign resulted in record-breaking interactions and engagement.&nbsp;&nbsp;

<div class="raw-html-embed">Glance was able to lock users' attention effectively and give us instantaneous results in driving high engagement at the very first glimpse of the mobile screen. The lock screen is the breakthrough channel for marketers, and Glance, with its endless platform capabilities, helped us reach and engage users in a captivating and meaningful way while also delivering a great conversion rate.&nbsp; &nbsp;-Asri Putri, Assistant Brand Manager, Pepsodent Complete 8&nbsp;</div>

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Higher CTR

Engaged users

Store visitors who purchased

Pepsodent partnered with Mindshare Indonesia and InMobi to leverage the world’s leading lock screen content discovery platform, Glance.&nbsp;&nbsp;Pepsodent reached smartphone users across Indonesia to awaken interest in the product. Unlocking the true potential of Glance, the brand delivered an engaging campaign tailored to the time of the day, with visually appealing content on the mobile lock screen. Reaching millions of Indonesians, the brand displayed three visuals with a thoughtful message of how one can get complete protection from toothpaste and why brushing twice a day is essential. In the morning, the viewer would see a mother and child getting ready for their day, brushing their teeth, with the message: get 8 benefits from one toothpaste. At night, they got to see a brush with toothpaste on it, reminding them to brush before they go to bed. Any other time, they saw a stunning visual of the toothpaste, with a general message of getting one toothpaste with 8 benefits for complete oral care. Delivering real-time impact, the CTA on the creatives led people to buy the product with a single click instantly.&nbsp;&nbsp;By identifying the peak hours of engagement throughout the day, the brand optimized the campaign delivery during the moments that matter to achieve a wider reach and more substantial impact.&nbsp;&nbsp;

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<div class="raw-html-embed">With a mission of improving oral health in every
 Indonesian household, Pepsodent wanted to increase awareness about their toothpaste, Complete 8. The idea of
 oral hygiene stems from maintaining consistent discipline by brushing twice daily, a message that the brand
 wanted to reach connected Indonesians. The brand needed to leverage a platform that delivers high visibility and
 seamless content discovery to scale this mission.&nbsp;</div>

How Pepsodent created happy smiles for millions of Indonesians with the content discovery platform.

MakeMyTrip Takes People to Places with a Glance

Connecting with the travel-loving Indians predominantly from Tier I cities and engaging them with thumb-stopping creatives to drive real action in a single click.

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With Glance, MakeMyTrip delivered what the modern consumer wants – a seamless experience with instant gratification right when they needed it. Lock screen marketing facilitated a one-click action inspiring users to search for travel destinations and flights right on the day zero of downloading the app. The stream didn't slow down even after a week, as the brand saw surged activity on the app. Followed by the successful one-click install action on Glance, app installs turned into travel bookings on the MakeMyTrip app.

"Lock screen is a promising avenue for modern marketers to gain the attention of smartphone users right at first glance. It gave us an opportunity to connect with them at a deeper level, making every interaction count. The stunning creative capabilities of the platform set a base for solidifying our performance initiatives, leading us to impeccable growth. We are pleasantly delighted with the results seen on Glance and are looking forward to scaling more meaningful campaigns with them."

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of app installers made booking on the app

of app bookings made on day zero

Glance worked its magic for the brand by capturing the interest of young smartphone users from Tier I cities in India, who had an increased affinity towards the music, travel, and entertainment genres. Curating happy journeys with contextual targeting, MakeMyTrip lavished these high-intent users with exclusive welcome offers displayed as stunning full-screen visuals on Glance. The visuals showcased the youth icons Ranveer Singh and Alia Bhatt, the popular faces of the brand, giving a shout-out to the exciting offers for first-time users. The impressive travel feeds and the wallpaper creatives on the lock screen kickstarted the thought of instantly booking on the app. What made this journey ecstatic for the users was the experience of accessing it on the lock screen without even having to unlock the phone. Even better, the users could download the MakeMyTrip app with a single tap on the CTA “Install” on the lock screen, with the one-click install (OCI) feature.&nbsp;&nbsp;

The modern consumer is aware, constantly learning, and searching for the best solutions online. Their continuous scroll on mobiles would only stop at the Glance of an intriguing, inspiring, or awe-striking piece of information. If they find it, they act upon it. Hence, in the digital world where consumers seek instant gratification, MakeMyTrip knows that the consumer’s first Glance and the first click determines the rest of the decision-making process.&nbsp;&nbsp;Therefore, committed to delivering memorable traveling experiences for millions, MakeMyTrip wanted to try a new way of getting closer to the new-age smartphone users; by showing up on the first screen on mobile – the lock screen. The brand wanted to leverage the first lock screen platform, Glance, to strike that great first impression, drive seamless app installs, and further amp up travel bookings on day zero of MakeMyTrip app downloads.&nbsp;

Delivers a successful campaign on the lock screen to drive travel bookings in a single-click

MakeMyTrip is a pioneer in India’s online travel industry. The brand has empowered the Indian traveller with instant bookings and comprehensive choices.


MakeMyTrip

Tata Tea Awakens Indians to Climate Change with a Striking Interactive Experience

To create an attention-grabbing, engaging and immersive experience that would prompt people to take action to prevent climate change.

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<div class="raw-html-embed">With striking visuals, impactful messaging, unique technology and a fresh approach coming together to provide an interactive experience, Tata Tea provoked and inspired a wave of action in just 5 days. By engaging with its consumers on issues that matter while striking a chord with the subject of future generations, the brand not only stayed relevant to its consumers but also strengthened its bond with them more than ever before. This led to spectacular results.&nbsp;</div>

<div class="raw-html-embed">“We have always endeavored to create a deep connection with our consumers by inspiring and awakening them to bring their attention to critical social issues. With Glance’s wide reach and immersive features, we were able to do this at scale in a personalized way. We drove a meaningful interaction in a stunning, eye-catching manner.”&nbsp;Taranjeet Kaur&nbsp; Head of Media and Digital Marketing, Tata Consumer Products&nbsp;</div>

Interactions

Pledges in 5 days

<div class="raw-html-embed">The brand partnered with Glance and Mindshare to bring this vision to life.&nbsp; &nbsp;Glance, India's lock screen content platform with its exclusive reach, enabled Tata Tea to connect with millions of Indians and catch the eye in a fleeting moment.&nbsp; With striking visuals, compelling messaging and Glance’s unique interactive features, Tata Tea captured its audience’s attention and drove impact.&nbsp;&nbsp; &nbsp;<ol><li>Grabbing Eyeballs in a Glance – With Powerful Visuals on the Lock Screen&nbsp;&nbsp; Before people unlocked their phones, they saw a creative with a child playing in a picturesque place by a stream. It then invited them to explore and see the future. This led the user to a slider showing the child playing by the gushing stream, with the message “Our childhood”, asking people to slide to reveal the future. As the viewer interacted with the slider and moved it, the visual changed to show a child on barren land, with the message “Our kids’ future?”, which implied a bleak future for the generations to come. This then compelled the viewers to take action.&nbsp;&nbsp; &nbsp;</li><li>Warming Them Up to Act – With Witty Messaging&nbsp;&nbsp; After interacting with the slider, the viewer was led to a creative featuring popular Hindi actor Pankaj Tripathi with the intelligent, meaningful message, “Only tea feels good when it’s hot, not the planet”. The CTA, “Take action”, took them to the “Jaago Re” landing page, where people could take a pledge to save the environment.&nbsp;</li></ol></div>

Tata Tea is an iconic packaged tea brand operating under Tata Consumer Products. It has been in the market for 35 years, and today, one in three Indian households wakes up to a cup of Tata Tea.&nbsp;In 2007, the brand launched its landmark initiative “Jaago Re” (Wake Up).&nbsp; With this initiative, Tata Tea began touching the hearts of Indian consumers and inspiring them to awaken to issues of social importance. The brand is known to do this in a distinct voice – with intelligent and compelling messaging rather than being preachy.&nbsp;Taking this initiative forward around World Environment Day, the brand aimed to raise awareness around climate change and spur people to take action towards protecting planet earth.&nbsp;

When striking visuals met intelligent messaging in a unique format, an immersive experience was born – raising the collective consciousness of millions.


Tata Tea

Zomato wins over hearts and fulfills carts of millions of customers through Glance

Zomato aimed to be synonymous with food in India with witty, engaging and topical notification-driven content

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<div class="raw-html-embed">Zomato’s continued presence on the lock screen was built keeping in mind a frictionless experience, enriched further with compelling communication. The results spoke for themselves with cumulative impressions recorded at 2.5Bn. Zomato’s screen zero activity kept 60Mn unique users engaged month on month, with a record 19million clicks delivered on the front page of mobile. Even though the focus was on in-app offerings, the content created around these made Glance users sit up and take notice. &nbsp; As millions stayed glued to their lock screens, Zomato was able to engage its key audience with precise targeting. No wonder, majority of the customers found the content to be highly relevant (and relatable), witnessed in the uplift of 12% in message association. Topical creatives took the cake, causing the highest uplift in ad impression. Moreover, the success of the campaigns was reflected in the purchase intent, which shot up by 6% at the end of the quarter.&nbsp;</div>

<div class="raw-html-embed">The lock screen has proved to be more than just an innovative medium – coupled with unprecedented reach, precise targeting, and opportunities to leverage mobile’s most under-utilized real estate, it sure packs a punch. The same has been evident in all our continued marketing efforts that have consistently delivered results over the last six months. We've been successful in going way beyond creating top of mind awareness, making the lock screen our canvas in interacting with existing and potential customers. As the lock screen transforms into a content machine, native storytelling on this medium has the potential to move the needle on the advertising efforts of any digital-first brand. </div>

<div class="raw-html-embed">Zomato partnered with Glance to create personalized content around food, to engage with customers from different regions and in different languages. The brand messaging took shape in the form of quirky memes, regionalized content and seasonal quips. Reaching out to an 18+ pan-India customer base, Zomato wooed new and potential customers with a Lock screen Takeover*. Clutter-free, engaging and minimalist content made sure of catching the fleeting attention of customers, with deep links seamlessly leading them to the Zomato app to claim the offerings.&nbsp;</div>

If the notifications of delicious treats won’t tickle your taste buds, what will? Now imagine discovering a new treat every time you wake your phone or check out notifications! To bridge the distance between customers and their favorite dishes, Zomato decided to engage with millions of its customers through fun and non-intrusive communication (in the form of notifications).&nbsp;To own disproportionate mindshare and to engage customers, Zomato has adopted the lock screen as its medium of choice. Before food lovers could turn to any other app, their lock screens led them to their favorite dishes – be it a wholesome bowl of biryani or a chocolate-loaded brownie – all thanks to a seamless on-screen experience. &nbsp;What worked for Zomato was native storytelling done right. Every creative spoke to the Glance user, teasing their taste buds with quirky one-liners, topical and relevant quips around their favorite food and a funny meme. The purpose was to make it relevant to each and every customer. As Quarter 4 financial year '21 came to a close, Zomato created high and resonating engagement with millions of Zomato customers, through these efforts by using Glance.&nbsp;&nbsp;

The popular brand rakes in ~2.5Bn impressions with topical, relatable messaging delivered through the unmissable, clutter-free appeal of the lock screen.
