Pepsodent fosters healthy brushing habits with mobile at first Glance
“Glance was able to lock users' attention effectively and give us instantaneous results in driving high engagement at the very first glimpse of the mobile screen. The lock screen is the breakthrough channel for marketers, and Glance, with its endless platform capabilities, helped us reach and engage users in a captivating and meaningful way while also delivering a great conversion rate. -Asri Putri, Assistant Brand Manager, Pepsodent Complete 8
Pepsodent aimed to captivate users with personalized messaging contextualized to the time of the day, driving dental awareness and encouraging brushing twice daily with Pepsodent Complete 8.
Pepsodent partnered with Mindshare Indonesia and InMobi to leverage the world’s leading lock screen content discovery platform, Glance.
Pepsodent reached smartphone users across Indonesia to awaken interest in the product. Unlocking the true potential of Glance, the brand delivered an engaging campaign tailored to the time of the day, with visually appealing content on the mobile lock screen. Reaching millions of Indonesians, the brand displayed three visuals with a thoughtful message of how one can get complete protection from toothpaste and why brushing twice a day is essential. In the morning, the viewer would see a mother and child getting ready for their day, brushing their teeth, with the message: get 8 benefits from one toothpaste. At night, they got to see a brush with toothpaste on it, reminding them to brush before they go to bed. Any other time, they saw a stunning visual of the toothpaste, with a general message of getting one toothpaste with 8 benefits for complete oral care. Delivering real-time impact, the CTA on the creatives led people to buy the product with a single click instantly.
By identifying the peak hours of engagement throughout the day, the brand optimized the campaign delivery during the moments that matter to achieve a wider reach and more substantial impact.
Glance effectively brought the idea of dental discipline to life with a personalized experience and a compelling message. The campaign resulted in record-breaking interactions and engagement.
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