Roposo and Shopify partner to revolutionise digital entrepreneurship in India

The partnership comes as a major boost for digital entrepreneurship; aims to fuel the creation of over 10,000 digital entrepreneurs in the country

Singapore/Bengaluru, July 10, 2023: Roposo, India's leading creator-driven LIVE platform, has joined forces with global e-commerce giant Shopify to usher in a new era for digital entrepreneurship in India. This strategic partnership looks to empower over 10,000 digital entrepreneurs to launch and scale their businesses by providing comprehensive support through their entire business journey. This includes assistance with setting up online stores, product sourcing, order fulfilment and payments.

Roposo’s model offers digital entrepreneurs, creators, and dropshippers the unique advantage of operating without the need for inventory maintenance or manufacturing. However, the challenges associated with managing backend workflows, such as product sourcing, sales support and returns, continue to hinder the scalable growth of digital entrepreneurship in India. Roposo addresses these challenges through its recently introduced platform Roposo Clout which provides solutions that help simplify and streamline the management of their online businesses.

Roposo and Shopify share a common vision of accelerating the growth of digital entrepreneurship in India. As a result of this partnership, entrepreneurs will get an end-to-end, easy-to-use business solution. With Shopify, they can create their own online stores on Shopify's platform within minutes. They can then integrate the Roposo Clout plugin on their Shopify profile to instantly start selling and generating income.

With Roposo Clout, any digital entrepreneur can simplify their business management by outsourcing warehouse and inventory management, including tasks like product sourcing, order fulfilment, logistics, and doorstep payment collection. This frees up capital, allowing these entrepreneurs to invest more efficiently in branding, marketing, and nurturing customer relationships. With Roposo Clout's same-day payment processing and industry-leading delivery rates, these entrepreneurs also benefit from shorter cash cycles, enabling them to allocate more resources for business expansion.

Roposo Clout also offers a unique advantage in identifying and sourcing trending products from global markets. Digital entrepreneurs can capitalize on these trends to stay ahead of the competition by launching top-selling products in their customer networks. Additionally, they can establish and launch their own direct-to-consumer (D2C) brands, unlocking long-term growth potential.

Mansi Jain, Senior Vice President & General Manager of Roposo, said, "Roposo is building the largest 'LIVE' platform, where consumers always stay on top of what is trending and latest in the world of shopping and entertainment. Our aim is to empower digital entrepreneurs to leverage this new ecosystem of LIVE for the next leapfrog in e-commerce. The partnership between Roposo and Shopify will further fuel the growth of digital entrepreneurship and dropshipping industry in India as we embark on a mission to help in the creation of over 10,000 online businesses in the country."

Said Bharati Balakrishnan, Country Head & Director of Shopify India & SEA: "Our mission is to simplify the operations and management of digital retail businesses. The collaboration between Shopify and Roposo Clout will provide ambitious entrepreneurs on the Shopify platform with a comprehensive solution to participate in the high-growth Indian eCommerce and retail story. We are confident that this partnership will boost the overall growth of the digital entrepreneurship ecosystem in India."

To enhance digital entrepreneurship and provide valuable insights, Roposo and Shopify have teamed up with renowned influencer Ritoban Chakrabarti. Through his popular video series Bizathon, Chakrabarti will demystify the intricacies of dropshipping, making it more accessible to a broader audience.

"Digital entrepreneurship via creator economy and dropshipping has emerged as a significant entrepreneurial opportunity globally and has gained momentum in India in recent years. However, it still lacks widespread understanding, which hinders many from tapping into its potential. I am excited to collaborate with Roposo and Shopify to demystify this way of selling, and make it more accessible to a wider audience, opening doors for numerous aspiring entrepreneurs,” said Chakrabarti.

About Roposo

Roposo is a creator-driven live entertainment commerce platform, that brings together creators, shopping and entertainment in a single destination. On Roposo, consumers shop live with hundreds of creators and on pop stores, for leading brands, across categories. With a vision to power the creator economy, Roposo endeavours to bring its creators a range of unique entrepreneurial opportunities, through live entertainment and commerce. The platform is a business unit of Glance.
For more information visit roposo.com. The Roposo app can be downloaded on Apple App Store and Google Play Store.

About Shopify India

Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customisation, reliability, and security, while delivering a better shopping experience for consumers online, in store, and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Go Colours, Yoga Bars, Duroflex, Le15, Sugar Cosmetics, Lakmé, boAt Lifestyle, LensKart, Vahdam Teas, and many more. For more information, visit shopify.in