Glance x DIRECTV Partnership Brings AI-Powered Interactivity to TV Screens

TL;DR:

Glance and DIRECTV are partnering to transform how people experience television. Glance AI will debut on DIRECTV Gemini devices in early 2026, turning every pause into moments of personalized discovery, creativity, and interactive content. This partnership with DirecTV showcases how agentic AI can create effortless, inspiration-led discovery moments that enrich the viewing experience. 

Glance is joining forces with DIRECTV to create a new standard in home entertainment. The Glance DIRECTV partnership brings AI-powered interactivity to Gemini streaming devices.

Idle TV screens are no longer just static wallpapers. Glance AI transforms them into dynamic spaces that inspire viewers. From lifestyle and travel to sports and local trends, every interaction is designed to delight, inform, and spark curiosity.

Television becomes more than a screen—it evolves into a canvas for creativity, exploration, and engagement. Families can interact, personalize, and explore content in ways that feel intuitive and seamless. The partnership combines Glance’s AI leadership with DIRECTV’s audience reach to deliver experiences that feel effortless and natural.

What the Glance DIRECTV Partnership Brings to Your TV

The Glance x DIRECTV collaboration is set to redefine television at home.  

Traditional idle screens are passive. They show images or animations while the TV waits. With Glance AI, these moments become interactive and inspiring.

Viewers can:

• Explore personalized content across categories like lifestyle, travel, health, sports, and local trends. 
• Upload photos via the Glance mobile app and see themselves, pets, or loved ones appear in AI-generated visuals or short videos. 
• Use voice commands on the remote to tweak colors, wardrobe, or scene elements. 
• Discover stories and visuals that adapt to their interests and preferences. 

Every idle moment is now a chance to explore, create, and engage. Families can enjoy immersive experiences together. Users can effortlessly navigate content that feels alive and personal.

This unified experience replaces multiple sections from previous versions and focuses on interaction, creativity, and inspiration instead of shopping.

Technology Behind the Glance DIRECTV Partnership

The Glance DIRECTV integration is powered by advanced on-device AI, designed to make every TV interaction intuitive, seamless, and personal. Generative AI brings rich visuals, immersive moments, and interactive experiences to idle TV screens, transforming them from static images into dynamic spaces of inspiration.

Agentic AI anticipates viewer interests and adapts content in real time, creating personalized experiences that feel effortless. Whether it’s lifestyle insights, local trends, travel inspiration, or creative storytelling, the system ensures each interaction is relevant, engaging, and private.

Voice-enabled interactivity enhances this journey, allowing users to adjust colors, scenes, or visual elements with simple commands, without disrupting the flow of entertainment. Every aspect of the technology is built to maximize engagement, keep the experience smooth, and ensure privacy-first design, making TVs truly multi-functional devices for discovery and enjoyment.

How Glance Is Redefining TV with AI 

Glance is transforming the way people experience television. With AI at its core, TV is no longer just a screen for passive viewing — it becomes a canvas for inspiration, discovery, and creativity.

Idle moments on Gemini devices evolve into interactive experiences that spark curiosity. Users can explore AI-generated scenes that reflect their tastes and interests, making each viewing session unique. Glance’s AI adapts to individual preferences, creating content that is personal, visually engaging, and effortlessly interactive.

Families can immerse themselves in imaginative experiences, from appearing in AI-generated scenes to engaging with dynamic visuals that highlight lifestyle, travel, or local culture. The AI acts intelligently, anticipating interests, making discovery simple, and delivering moments that feel natural and delightful.

This approach positions Glance as a leader in agentic AI for consumer devices, turning everyday television into a space where engagement, inspiration, and exploration converge. The partnership with DIRECTV enables this innovation to reach millions of homes, establishing a new standard in personalized home entertainment.

When You Can Experience Glance on Your TV

The Glance DIRECTV partnership will roll out in early 2026, starting with DIRECTV Gemini streaming devices.

• After roughly ten minutes of inactivity, idle screens will switch to Glance AI-powered visuals.
• An on-screen QR code guides viewers to the Glance mobile app for interactive experiences.
• From there, users can upload photos, explore AI-generated content, and enjoy personalized discovery in their living room.
• Voice commands allow for scene and visual adjustments, creating a seamless, interactive experience.

This rollout marks a new era in home entertainment, turning idle moments into opportunities for inspiration, exploration, and engagement.

A Daily Companion for Home Entertainment

The partnership turns TV into a daily AI companion. Idle screens offer:

• Real-time updates: Sports, weather, and local trends tailored to individual interests.
• Interactive lifestyle content: Explore AI-generated scenes and stories.
• Creative exploration: Families can participate in imaginative visuals that spark inspiration.

By responding to viewers rather than passively displaying content, Glance delivers a personalized, engaging, and delightful home experience.

The Giants Behind the Innovation

Glance is backed by Google, Jio Platforms, and Mithril Capital and is an unconsolidated subsidiary of InMobi. These partnerships provide technology expertise, scale, and global reach.

DIRECTV is a leader in satellite and streaming television, with millions of viewers across the U.S. Its Gemini streaming devices provide the ideal platform for AI integration.

Together, Glance and DIRECTV combine innovation, audience reach, and technological depth to bring AI-powered experiences to millions of homes.

Privacy and User Control

Glance AI prioritizes user trust and transparency:

• Mobile-first interactions ensure personal data stays secure.
• AI focuses on personalized discovery
• Users decide how and when to engage with AI content.
• All features are opt-in, giving complete control to viewers.

The partnership balances personalization and control, making TV both inspiring and safe.

Why This Matters

For viewers, Glance AI delivers:

• Interactive, engaging, and personalized TV experiences.
• Creative exploration and inspiration for individuals and families.
• Daily moments of discovery that go beyond traditional viewing.

For the home entertainment industry, it signals a shift toward AI-driven, consumer-first experiences. Glance is leading this transformation with innovation that feels natural, effortless, and delightful.

The Future of AI-Powered Home Entertainment

The Glance DIRECTV collaboration marks the beginning of a broader shift in home entertainment. Television is evolving from a passive medium into an active, personalized, and responsive platform. 

As technology advances, Glance AI experiences are expected to grow in sophistication:

• Seamless integration across TV interfaces: Beyond idle screens, AI may extend into launchers, menus, and live tiles, making interactivity a consistent part of the TV experience.
• Real-time personalization: AI will increasingly adapt content based on viewing habits, preferences, and interactions, creating a truly unique session for each viewer.
• Enhanced discovery features: Future updates could surface content, experiences, and interactive moments relevant to personal interests, encouraging exploration across lifestyle, travel, culture, and local trends.
• Family-centric engagement: AI can facilitate shared experiences, creative games, and educational or entertaining moments for all household members.
• Intelligent inspiration: Glance AI could anticipate moments when viewers are likely to explore or engage, offering proactive discovery suggestions while maintaining a natural, unobtrusive experience.

Conclusion

The Glance x DIRECTV partnership represents a landmark innovation in home entertainment. By transforming idle TV moments into interactive, personalized experiences, Glance AI changes how viewers relate to television.

This collaboration highlights Glance’s leadership in agentic AI, designing technology that adapts to viewers’ interests and inspires creativity. It’s not just about watching—it’s about discovering, engaging, and connecting with content in meaningful ways.

DIRECTV’s Gemini devices provide a robust platform to reach millions of homes, allowing Glance’s vision to touch diverse audiences. Families can explore AI-generated worlds together, while individual users enjoy content tailored to their tastes and preferences.

FAQs Related to the Glance x DIRECTV partnership

1. Who is Glance partnering with to redefine the TV experience?
Glance is collaborating with DIRECTV, a leading television and streaming platform in the U.S., to bring AI-powered, personalized, and interactive experiences directly to viewers’ TV screens.

2. How will the Glance DIRECTV partnership change the way we use TVs?
This partnership transforms idle TV screens into dynamic spaces of discovery and inspiration. Viewers can engage with AI-generated visuals, explore personalized content, and interact with moments designed to delight and entertain.

3. What will viewers experience with Glance AI on their TVs?
Viewers will see immersive AI-generated content tailored to their interests, including lifestyle, travel, sports, and local trends. Families can even appear in creative scenes, while voice commands allow effortless personalization of visuals and interactive experiences.

4. When will the Glance DIRECTV experience be available?
The Glance AI experience will roll out in early 2026 on DIRECTV Gemini streaming devices. Idle TV screens will seamlessly transition into personalized AI experiences after a short period of inactivity, guiding viewers to explore and interact effortlessly.

5. How does Glance ensure a secure and smooth experience?
Glance prioritizes privacy and transparency. All interactions are secure, personal data is protected, and viewers control how they engage with AI-powered content. Features are opt-in, giving users full choice over the level of interactivity.