25% Indian mobile consumers plan to spend over Rs 50,000 this festive season, reveals Glance’s Festive Report
Key Highlights
- Survey finds, 91% of Indian consumers plan to shop this festive season
- Mobile remains the preferred shopping platform, with 43% of consumers shopping via their devices several times a week and 11% making daily purchases
- 50% Glance users access e-commerce apps and 30% Glance users turn to quick-commerce apps daily
- Glance offers several powerful solutions for advertisers and marketers to craft impactful, hyper-personalized campaigns across over 230 million Smart Lock Screens
Bangalore, 03 October 2024:
As India gears up for the festive season, Glance, one of the world’s leading Smart Lock Screen platforms, has launched The Marketer's Guide to India's Festive Season. The report highlights key consumer trends and evolving shopping behaviors, offering valuable insights that marketers and advertisers can leverage.
Other Key Insights
- Top apps: E-commerce, music streaming, and OTT
- Shopping Influences: 33% of consumers are drawn to new trends and unique experiences, while 13% are inspired by celebrities and influencers.
- Changing Festive Norms: 45% of consumers plan to host home gatherings, highlighting a shift toward more traditional celebrations.
Influence of Discounts: 78% are motivated by festive discounts, with flash sales and cashback offers influencing 61% of purchases. - Dining Trends: 55% prefer dining out, with dinner as the top choice, and 65% of Glance users are attracted to themed dining experiences, underlining the appeal of festive elements.
- Retail Preferences: 72% favour multi-brand stores or malls, 70% prefer supermarkets, and about 40% seek unique in-store products and a superior shopping experience.
The report, based on a sample survey of mobile phone users in India, reveals that festive shopping remains strong, with 91% of respondents planning to make purchases. Over 77% respondents said they have increased their budgets compared to previous year while 25% have indicated a willingness to spend over ₹50,000. Mobile remains the preferred shopping platform for Indian consumers, with 43% of respondents planning to make purchases a few times a week and 11% shopping daily, according to the report. This year, 85% of respondents intend to use shopping apps during the festive season, up from 78% last year. The top five online shopping categories are clothing and accessories (87%), confectionery gift packs (64%), beauty products (61%), home décor (56%), and gadgets (53%).
While online shopping leads the way, offline and hybrid shopping still hold a notable share. Thirteen per cent of respondents prefer shopping exclusively in-store, while 50% favour hybrid shopping experiences— a slight decline from 54% last year. The top five categories for offline shopping are jewellery (67%), clothing and accessories (63%), confectionery gift packs (51%), home appliances (44%), and home décor (44%).
Vasuta Agarwal, Chief Business Officer, InMobi, said, “Glance’s strength lies in its ability to engage users directly from the lock screen, with 50% of our users accessing e-commerce apps, and nearly 30% Glance users turning to quick commerce apps daily. This makes the lock screen a powerful platform, offering brands a unique opportunity to provide direct product visibility, engage high-intent audiences, and drive seamless conversions—all without the user even unlocking their phone.”
“Our report provides valuable insights into creating impactful, hyper-personalized campaigns across multiple platforms and touchpoints, with a special focus on Glance’s Smart Lock Screen, helping brands connect with consumers from their first mobile interaction,” she added.
For the report, Glance conducted an extensive survey of over 1,000 Indian mobile users to explore their festive spending intentions and preferences, identifying three distinct buyer personas. Experience seekers prioritize social connections and curated experiences, with 50% attracted to themed dining events and 37% driven by exclusive in-store activities. Convenience-savvy consumers focus on ease and efficiency, with 48% relying on quick-commerce platforms for last-minute purchases. Traditional enthusiasts emphasize rituals and culture, with 60% planning to dedicate time to home cleaning and decoration during the festive season.
With a user base of over 230 million monthly active users in India, Glance is offering several powerful solutions for advertisers and marketers this festive season. These solutions enable seamless content discovery, effortlessly driving high-intent audiences to brand destinations. By combining engaging promotions with frictionless purchasing and offline integration, Glance maximizes impact across the entire customer journey.
Glance is an AI-driven platform that delivers a diverse range of engaging experiences directly on Android lock screens, including games, live streaming, news, sports, and shopping, available in seven Indian languages. By partnering with reputable publishers and developers, Glance's AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without the need to unlock their phones or navigate through multiple apps.
To read the full report, please click here.
About Glance
Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, roposo.com and inmobi.com
