Virtual Try-On for Fashion Ecommerce: Try Before You Buy


TL;DR
Inclusive fashion celebrates all bodies, identities, and abilities. In 2026, trends like adaptive wear, gender-neutral silhouettes, and culturally aware designs are transforming the industry. AI enables personalized fits and real-time recommendations, while platforms like Glance make fashion discovery seamless, empowering shoppers to find clothing that truly reflects them.
Fashion has long reinforced narrow ideals of the “perfect body,” leaving millions of shoppers underserved. Today, the industry is finally shifting: consumers expect clothing that reflects their body, abilities, identity, and culture. Inclusive fashion isn’t just a trend, it’s a movement transforming how we design, market, and shop for style.
From adaptive designs and gender-neutral silhouettes to tech-powered personalization, fashion is becoming more accessible, functional, and representative. The adaptive apparel market alone is projected to reach USD 2.46 billion by 2032, growing steadily at a 5.3% CAGR, highlighting the rising demand for inclusive, functional, and stylish clothing.
Platforms like Glance are leading the charge, making discovery, inspiration, and shopping seamless for every shopper, turning inclusivity from aspiration into everyday reality.

Inclusive fashion is about designing clothing that fits, represents, and empowers every body. This goes beyond offering extended sizes — it encompasses:
Despite growing awareness, representation is still limited. According to a Vogue Report, only 0.8% of looks on the Spring/Summer 2025 runways featured plus-size models, highlighting the gap between consumer demand and industry practice. Inclusive fashion seeks to close this gap, ensuring everyone feels seen and confident.

The inclusive fashion landscape is evolving rapidly. Here are the top trends shaping 2026:
Adaptive clothing prioritizes comfort and accessibility. Features like magnetic buttons, adjustable hems, and sensory-friendly fabrics make dressing easier for people with disabilities or motor challenges.
Brands are expanding size ranges and introducing age-inclusive lines, using on-demand production and micro-factories to create precise fits.
Fashion for neurodivergent shoppers emphasizes comfort and sensory sensitivity:
The rise of gender-fluid fashion reflects cultural shifts in identity.
Fashion is increasingly reflecting global cultures and identities.
Micro-factories enable precise, small-batch production, reducing fabric waste while offering rare or custom sizes quickly.
Designs now account for mobility, posture, and accessibility:
Sustainability and inclusivity intersect in 2026 fashion:
AI subtly enters the scene, enabling:
Platforms like Glance help shoppers explore these tools, making personalization part of everyday fashion discovery.
Representation is now central to campaigns:

AI is reinventing the fashion industry from a slow, intuition-led process into a fast, data-driven system that’s smarter, more responsive, and inclusive by design.
Traditionally, fashion relied on trend forecasts and seasonal drops. Now, AI analyzes social media, shopping behavior, and cultural signals in real-time to predict what people want—even before they search for it. This helps brands design collections that reflect emerging trends and diverse consumer identities, not just what’s on the runway.
Generative AI and smart design tools let brands create multiple style variants for different sizes, body types, and style preferences. These digital prototypes adapt based on consumer feedback, enabling clothing that feels truly personalized and inclusive.
AI empowers brands to shift production based on real-time demand—for example, increasing supply of adaptive clothing or sustainable styles when trends spike. This agility reduces waste and ensures offerings stay relevant to today’s diverse shoppers.
AI enhances the retail experience with smart recommendations and virtual try-ons that account for size, shape, and style preferences. Consumers feel seen and supported in their journey, while brands benefit from reduced returns and stronger loyalty.
By reshaping how fashion is created, predicted, and personalized, AI is building a future where style is inclusive, data-driven, and dynamic.

AI is transforming every stage of inclusive fashion—helping brands design, produce, market, and personalize clothing that truly reflects diverse bodies and identities. Here are the main AI-driven tools enabling this shift:
1. Smart Fit Technology and 3D Body Modeling
AI uses computer vision and 3D scanning to create accurate digital body avatars from shoppers’ measurements or smartphone scans. This allows brands to recommend sizes and fits tailored to unique shapes, reducing returns and boosting customer confidence.
2. AI-Powered Virtual Try-Ons and Augmented Reality
Virtual try-ons simulate how clothes look and fit on personalized avatars, making shopping accessible for all body types and abilities. These tools encourage exploration of gender-neutral and adaptive styles in an inclusive, judgement-free digital space.
3. Real-Time Personalization and Style Recommendations
AI analyzes individual preferences, body type, skin tone, and cultural background to offer personalized style suggestions. This dynamic approach moves beyond generic trends to celebrate each shopper’s unique identity.
4. Inclusive Size Charts and Return Minimization
AI builds data-driven, evolving size charts based on global customer measurements and feedback. Customized for regional and demographic diversity, these size systems reduce fit issues, minimizing waste and returns.
5. AI-Generated Diverse Product Visuals and Marketing Content
Generative AI creates product images featuring models across ethnicities, body types, and gender expressions—enabling brands to show inclusive, relatable visuals without logistical hurdles. Marketing messages can also be personalized to resonate authentically with diverse audiences.
6. Adaptive and Assistive Fashion Design
AI supports the creation of adaptive clothing by suggesting functional design features like adjustable fits or sensory-friendly materials, making fashion both stylish and practical for people with disabilities.
By integrating these AI applications throughout the fashion lifecycle, brands break down traditional barriers and build a more inclusive, accessible, and personalized shopping experience for everyone.
For Brands:
For Consumers:

Inclusive fashion transcends conventional gender binaries and embraces a spectrum of identities, acknowledging that style is a personal expression rather than a set of fixed rules. AI is a powerful enabler in designing and delivering fashion that respects and celebrates this diversity.

AI-powered inclusive fashion relies on a suite of advanced technologies working together to create personalized, diverse, and adaptive shopping experiences. Here’s a closer look at the key tech components enabling this transformation:
Machine learning algorithms analyze vast amounts of customer data—such as body measurements, past purchases, style preferences, and browsing behavior—to uncover patterns and make smart predictions. ML helps brands recommend the best-fitting clothes, styles, and sizes for each individual shopper, improving satisfaction and reducing returns.
Computer vision technology enables machines to “see” and interpret images or videos. In fashion, it powers virtual try-ons, body scanning, and garment recognition. By accurately mapping different body shapes and skin tones, computer vision ensures visual inclusivity, allowing customers to preview how clothes will look on their unique frames and complexions.
Generative AI can create new designs, styles, and visuals that reflect diverse identities. For example, it can generate product images showcasing various body types or design adaptive clothing concepts that address mobility challenges. This creativity expands the fashion landscape beyond traditional templates and supports authentic representation.
NLP allows AI systems to understand and respond to human language, powering conversational shopping assistants, chatbots, and personalized styling advice. Inclusive NLP models recognize diverse expressions of gender, style preferences, and cultural references, making AI interactions more respectful and relevant.
Inclusive fashion thrives on big data—large-scale datasets that capture consumer trends, feedback, and market demands. Analytics tools sift through this data to identify emerging needs for size ranges, styles, and adaptive designs, helping brands stay ahead of inclusivity trends and customer expectations.
3D scanning captures precise body dimensions, enabling hyper-accurate fit recommendations. When combined with AR, shoppers can visualize garments in a virtual environment, seeing how clothes drape and move on their own digital avatars—boosting confidence and reducing guesswork.

AI is bridging the gap between sustainability and inclusivity by helping fashion brands produce smarter, not more. Predictive analytics ensure accurate demand forecasting across diverse sizes and styles—reducing overproduction and waste.
AI-powered fit tools and virtual try-ons also cut down return rates, which lowers carbon emissions from shipping and restocking. By highlighting ethical products, enabling mindful shopping, and supporting circular models like resale and rental, AI empowers consumers to choose fashion that’s both inclusive and eco-conscious.
As inclusive fashion gains momentum, several AI-powered tools and platforms are enabling brands and retailers to offer personalized, diverse, and adaptive shopping experiences. These technologies help bridge the gap between customer needs and product offerings through precise sizing, virtual try-ons, and tailored style recommendations.
Common Features Across These Platforms Include:
Together, these platforms are driving the shift from traditional limited sizing toward a more inclusive, customer-focused fashion ecosystem. By leveraging AI, brands can better meet diverse needs while improving customer satisfaction and reducing operational inefficiencies.
Several forward-thinking brands and retailers are setting benchmarks for how AI can drive inclusivity in fashion, proving that technology and empathy can go hand-in-hand to transform the industry.
Brand | AI Use Case | Inclusivity Benefit |
| Glance | Personalized discovery & styling | Inclusive visuals and adaptive suggestions for all body types and identities |
| ASOS | Virtual try-on & diversity modeling | Enhanced visual representation, broader size ranges, and personalized fit |
| Stitch Fix | AI-powered personal styling | Custom curation respecting unique style profiles, gender fluidity, and body diversity |
| Levi’s | 3D body scanning | Improved fit accuracy and reduced returns, supporting various body shapes |
| Nike | AI-driven product customization | Adaptive footwear and apparel designed for diverse athletes, including adaptive sportswear |
| Zalando | Size recommendation engines | Data-driven fit suggestions reducing sizing uncertainty for all shoppers |
| Tommy Hilfiger | AI-enhanced design process | Inclusive fashion lines inspired by consumer data and trend analysis across demographics |

The future of fashion will be inclusive, intelligent, and deeply personalized, with AI driving innovations that transform how inclusivity is designed and delivered. Key trends shaping this future include:
Together, these AI-powered innovations promise a future where inclusive fashion is seamlessly integrated throughout the industry—from design and production to the consumer experience.
Inclusive fashion has officially moved from niche to expectation. Shoppers today want clothing that fits perfectly, feels comfortable, and reflects their identity—no matter their size, gender, ability, age, or cultural background. They look for gender-neutral, adaptive, and culturally sensitive options, and they expect the shopping experience itself to be seamless, intuitive, and personalized.
This is where platforms like Glance are redefining how we discover and engage with fashion. By curating styles for diverse bodies, expressions, and cultural contexts, Glance makes it easy for shoppers to explore new looks, receive tailored recommendations, and turn inspiration into action in real time.
The future of fashion is inclusive, intelligent, sustainable, and empowering. Technology, creativity, and thoughtful design are converging to ensure that every shopper feels represented, confident, and free to express their style. This is making inclusive fashion not just a movement, but the standard for the industry.
Inclusive fashion is a design philosophy that celebrates all body types, genders, abilities, ages, and cultural identities. It goes beyond just sizing to include adaptive, gender-neutral, and culturally sensitive clothing. By embracing diversity, inclusive fashion ensures every shopper feels seen, confident, and able to express their personal style.
While plus-size fashion focuses solely on extended sizes, inclusive fashion covers size, disability, gender, and cultural diversity. It aims to create clothing that fits and represents all people, including adaptive designs, gender-neutral options, and culturally aware styles, making fashion accessible and expressive for everyone.
Leading platforms and brands offering inclusive fashion include ASOS (XS–30+), Nike Adaptive, Universal Standard, and Glance’s personalized discovery feeds. These retailers provide diverse sizing, adaptive garments, gender-neutral styles, and culturally sensitive options, helping shoppers explore inclusive fashion effortlessly in 2026.
In 2026, inclusive fashion is evolving with neurodivergent-friendly fabrics, wheelchair-optimized denim, magnetic closures, and gender-neutral silhouettes. On-demand customization, adaptive designs, and AI-powered personalization are making clothing more functional, stylish, and accessible for all body types, abilities, and cultural identities.
Inclusive fashion drives representation, sustainability, and customer loyalty. Brands that offer diverse sizing, adaptive designs, and gender- or culturally sensitive clothing meet growing consumer expectations, reduce returns, and create positive social impact. Platforms like Glance enable shoppers to discover personalized, inclusive styles, turning inspiration into action.