Decoding Fashion Color Science: How Shades Define Aesthetics


TL;DR
The US plus-size and inclusive fashion market is booming, with consumers demanding diversity and accessibility. Seven brands—J.Crew, Madewell, Big Bud Press, WILDFANG, Lane Bryant, 11 Honoré, and Nicopanda—are leading the charge, offering stylish, body-positive, and adaptive collections. Glance, the intelligent shopping agent, helps shoppers discover and style these inclusive options effortlessly.
Fashion is for everyone but historically, that hasn’t always been the case. Whether it’s limited size ranges, lack of diversity in campaigns, or designs that don’t consider differently-abled people, many shoppers have felt left out.
Did you know that 48% of US consumers reported feeling excluded from fashion advertising last year?
But, the involvement of inclusive styling fashion brands has changed things positively. The global plus-size clothing market reached a whopping $288 billion in 2023.
In the US alone, plus-size apparel stores were valued at $12.7 billion the same year. These numbers show that inclusive styling fashion isn’t just a trend; it’s a necessity.
But what does inclusive fashion really mean? Inclusive sizing means a brand offers a wide range of sizes for all body types in its main collection—from petite to plus—while considering different body shapes and proportions. True inclusivity leaves no one behind.
So, if you’re wondering which brands are leading the way in the US for inclusive styling fashion, here are seven you must know about.

Image Source: J.Crew
J.Crew is no stranger to the American wardrobe. Known for timeless pieces, the brand has made a strong push toward inclusivity.
Ever felt frustrated seeing chic pieces in only limited sizes? J.Crew helps you experience style without compromise. Their sizing expansion makes staples like blazers, jeans, and button-downs available for a wider audience, making everyday fashion accessible and flattering.

Image Source: Madewell
Madewell, part of the J.Crew family, has gone a step further with inclusivity.
63% of US consumers say diversity in fashion is important—Madewell is an example of listening to that demand. They combine classic aesthetics with accessible sizes, proving that inclusivity can also be aspirational.

Image Source: Big Bud Press
If you love streetwear, Big Bud Press is your go-to.
Big Bud Press challenges the idea that streetwear is “one-size-fits-all.” Their collections emphasize confidence for every shape, encouraging self-expression without compromise.

Image Source: WILDFANG
WILDFANG is all about gender-fluid, non-traditional fashion, and inclusivity is part of its DNA.
Did you know the US adaptive clothing market is expected to hit $180.7 billion by 2032? Brands like WILDFANG are at the forefront, ensuring fashion is not only stylish but also functional for everyone.

Image Source: Lane Bryant
Lane Bryant has long been synonymous with plus-size fashion, but they’ve evolved to meet modern expectations.
Fashion is not one-size-fits-all, and Lane Bryant exemplifies how plus-size fashion can be aspirational, stylish, and inclusive at the same time.
Image Source: Thredup
Luxury fashion has often excluded plus sizes—but 11 Honoré is changing the game.
The global demand for inclusive fashion is growing, and 11 Honoré shows that luxury doesn’t have to leave anyone behind. They combine runway trends with accessibility in an intelligent, stylish way.

Image Source: Nicopanda
Nicopanda is for those who want to make a statement while staying inclusive.
Research indicates that 56% of Gen Z are interested in non-traditional aesthetics—Nicopanda caters to this audience by providing bold, inclusive fashion for everyone, regardless of body type or identity.
Inclusive fashion is more than a marketing buzzword—it directly impacts mental health, confidence, and self-expression. Exclusion in sizing or design can reinforce negative self-image, whereas inclusivity sends a powerful message: everyone deserves to look and feel good.
Fashion sensitivity AI plays a critical role here. By analyzing purchasing patterns, feedback, and fit data, brands can create designs that truly cater to all customers. From body-conscious sizing to adaptive clothing, technology helps translate intent into actionable design choices, ensuring no one is left out.
Shopping for inclusive styles can feel overwhelming—but Glance, the intelligent shopping agent, makes it easier.
With Glance, inclusivity meets practicality—making it easy to explore brands like J.Crew, Madewell,etc, all while being confident in your choices.
Inclusive styling fashion is no longer optional; it’s essential. With brands like J.Crew, Madewell, Big Bud Press, WILDFANG, Lane Bryant, 11 Honoré, and Nicopanda leading the way, the US market is showing that style, comfort, and inclusivity can coexist.
Whether you’re plus-size, petite, differently-abled, or interested in non-traditional aesthetics, there’s something for everyone. And tools like Glance make navigating this space intuitive, smart, and fun.
Remember: fashion is meant to empower, not exclude. Explore, experiment, and embrace styles that celebrate everybody.