AI in E-Commerce vs Traditional Commerce: Key Differences


TL;DR
Everybody deserves fashion that fits well. With AI in online shopping from Glance, discover outfits tailored to your shape, style, and lifestyle. Say goodbye to sizing guesswork and fit anxiety, and enjoy fashion for all body types that’s effortless, confident, and fun.
You spot an outfit online that makes your heart skip a beat and even imagine yourself wearing it. And then you check the size and realize it definitely won’t fit.
This is the everyday struggle of online shopping. The inconsistent sizing, lack of representation, and guesswork that leaves most carts abandoned. That’s exactly where AI in online shopping comes in.
It shifts the focus from “Will this fit?” to “This was made for me”, making room for fashion for all body types.
And the best part? This is a future where fashion for all body types becomes the norm, not the exception.

Online shopping gives you access to thousands of styles with a single tap. But access isn’t the same as belonging. And even with new trends updated daily, most people still feel like online fashion isn’t made for them.
Why?
Inconsistent sizing — one brand’s L is another brand’s S.
Invisible bodies — the same models, the same proportions, over and over.
Fit anxiety — worrying whether the drape or cut will work on your real shape.
Endless returns — because the item looked nothing like what was promised.
And none of that is your body’s fault. It’s the system. The fashion industry built a digital experience on outdated assumptions. It never expanded as shoppers became more diverse and body-aware.
But now? That’s changing fast with AI in online shopping is rewriting the rules.
The power of AI in online shopping lies in one thing: it doesn't guess — it learns. It reads your shape, height, proportions, style behavior, purchase history, even how you browse.
That means:
Instead of squeezing into "standard" sizing, you see pieces that fit you. And instead of settling, you gain clarity.
The real magic? This personalization keeps growing with every interaction.
This is what the change looks like:
Experience | Traditional Online Shopping | AI-Powered Shopping |
Fit | Trial and error | Shape-based accuracy |
Models | One-dimensional | You see looks on your body |
Confidence | Low | Data-backed clarity |
Returns | Common | Reduced |
Styling | Generic | Personalized |
With this AI technology, fashion for all body types becomes standard and not something “extra.”
With AI in online shopping, your body becomes the starting point. This is the essence of fashion for all body types where inclusivity becomes the base standard, not a special category.
You get:
• Clothes that respect your proportions
• Suggestions that complement your shape
• Outfits chosen based on your real measurements
• Freedom to try silhouettes you once avoided
• A wardrobe that reflects who you are and not who brands expect you to be
And here’s proof shoppers are ready.
Salesforce reports that 39% of consumers, and over half of Gen Z, are already using AI for product discovery. Showing shoppers today clearly want personalized, inclusive experiences.

Like with Glance, an AI intelligent agent, you can actually see how an outfit looks on you, on your digital twin that mirrors your shape, height, and proportions.
These previews fight decades of marketing that centered around narrow beauty standards.

Fit anxiety is real, it’s absolutely emotional.
It's that sinking feeling:
“Will this look good on me?”
“What if it clings to the wrong place?”
“Should I just stick to what I always wear?”
And slowly, it does something worse:
It shrinks your style confidence.
AI in online shopping breaks that cycle not by ignoring your fears, but by addressing them with accuracy.
It helps you:
• See clothes that flatter your proportions
• Feel safe exploring new shapes, colors, or cuts
• Shop with clarity instead of worry
• Find joy in styling, not stress in guessing
The more AI learns your comfort zones, the more it helps you expand them confidently.
This is the practical side of the revolution.The fashion industry rarely admits this: Returns are driven by poor fit, not dislike.
McKinsey reports that 70% of clothing returns happen due to wrong sizing or fit, not because customers disliked the clothes
With AI in online shopping:
• Fit prediction gets smarter
• Size suggestions get sharper
• Instinct becomes data-driven
It’s not magic, it’s just correct expectation-setting. It saves time, energy, money and you also enjoy the process.
This is what happens when AI works for the shopper, not the brand.
Bodies change. Styles shift. Some days you want structure, other days comfort. Because fashion isn’t static, and neither are you.
With AI in online shopping, fashion becomes effortless and empowering for all body types.
This creates a world where fashion for all body types isn’t a statement, it’s a standard. So if you’re ready to stop guessing and start expressing, it’s time to experience Glance. Try it free, explore personalized outfits made just for you, and redefine how you shop. It’s not replacing style experts. It’s elevating them.
Q1: How can I find outfits that actually fit me online?
AI in online shopping can help! Platforms like Glance learn your fit patterns and recommend outfits tailored to your real body shape, so you don’t have to rely on generic size charts.
Q2: What if my style changes often?
That’s where AI shines. It tracks your evolving preferences, so whether you’re into comfort one week or statement looks the next, it keeps up effortlessly.
Q3: Can AI make a shopping list for me?
Absolutely. AI tools can build smart shopping lists based on your wardrobe gaps, upcoming events, or seasonal trends. They even recommend daily looks to keep your outfits fresh and balanced.
Q4: How do I start using AI in online shopping?
Download Glance, a free AI-powered styling app. You’ll get daily outfit ideas, a digital wardrobe, and smart shopping suggestions that finally make fashion personal and fun again.